Smart Toys Market Size, Share 2024

India Smart Toys market size was valued at US$ 187.4 million in 2024 and is projected to reach US$ 412.6 million by 2030, at a CAGR of 14.1% during the forecast period 2024-2030.

Interactive toys that incorporate technology such as artificial intelligence, sensors, and connectivity to enhance play and learning experiences.

The Indian Smart Toys market is experiencing rapid growth, driven by increasing digital adoption, rising disposable incomes, and growing awareness of early childhood education. Key players include domestic startups like PlayShifu and Smartivity, alongside international brands such as Lego and VTech. The market benefits from India's large young population and the government's focus on digital literacy. In 2024, educational smart toys accounted for 55% of the market, with STEM-focused products showing the highest growth.

The industry is seeing innovation in AI-powered toys that adapt to a child's learning pace. There's growing demand for toys that combine physical play with digital interactions. Manufacturers are developing toys with augmented reality features to create immersive experiences. The market is benefiting from the expansion of e-commerce platforms and increasing penetration of smartphones.

Challenges include concerns about screen time and data privacy, as well as the need to balance technology with traditional play. As India's education technology sector grows and parents seek more engaging learning tools, the Smart Toys market is expected to see continued strong growth, particularly in urban areas and among tech-savvy families.

This report contains market size and forecasts of Smart Toys in India, including the following market information:

• India Smart Toys Market Revenue, 2019-2024, 2024-2030, ($ millions)
• India Smart Toys Market Sales, 2019-2024, 2024-2030,
• India Top five Smart Toys companies in 2023 (%)

Report Includes

This report presents an overview of India market for Smart Toys , sales, revenue and price. Analyses of the India market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report focuses on the Smart Toys sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the India Smart Toys market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

• Toy Robots
• Educational Robots
• Interactive Games

Segment by Applications

• Supermarkets and Hypermarkets
• Specialist Retailers
• Online Retailers
• Toy Shops
• Others

• PlayShifu
• Smartivity
• Butterfly EduFields
• Eduisfun
• Robotix
• Avishkaar
• Flintobox
• Emotix
• WolVol
• PleIQ
• Including or excluding key companies relevant to your analysis.

Competitor Analysis

• The report also provides analysis of leading market participants including:
• Key companies Smart Toys revenues in Indian market, 2019-2024 (Estimated), ($ millions)
• Key companies Smart Toys revenues share in Indian market, 2023 (%)
• Key companies Smart Toys sales in Indian market, 2019-2024 (Estimated),
• Key companies Smart Toys sales share in Indian market, 2023 (%)

• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• Indian Market Analysis: The report includes Indian market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Smart Toys Market
• Overview of the regional outlook of the Smart Toys Market

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

• Global Smart Toys Market 
• United States Smart Toys Market 
• Japan Smart Toys Market 
• Germany Smart Toys Market 
• South Korea Smart Toys Market 
• Indonesia Smart Toys Market 
• Brazil Smart Toys Market

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