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Tag Management Software Market Size, Share 2022
Tag management software is designed to help manage the lifecycle of e-marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to collect and share of data between a website and the third-party technologies it uses.
This report contains market size and forecasts of Tag Management Software in Global, including the following market information:
Global Tag Management Software Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Tag Management Software market was valued at 730.9 million in 2021 and is projected to reach US$ 1172.6 million by 2028, at a CAGR of 7.0% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
On-Premises Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Tag Management Software include Tealium, Google, Adobe, Ensighten, Oracle, Signal, IBM, ObservePoint and Commanders Act, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Tag Management Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Tag Management Software Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Tag Management Software Market Segment Percentages, by Type, 2021 (%)
Global Tag Management Software Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Tag Management Software Market Segment Percentages, by Application, 2021 (%)
Global Tag Management Software Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Tag Management Software Market Segment Percentages, By Region and Country, 2021 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Tag Management Software revenues in global market, 2017-2022 (estimated), ($ millions)
- Key companies Tag Management Software revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Tealium
- Google
- Adobe
- Ensighten
- Oracle
- Signal
- IBM
- ObservePoint
- Commanders Act
- Piwik PRO
- Qubit
- Mezzobit
- Hub'Scan
| Report Attributes |
Report Details |
| Report Title |
Tag Management Software Market, Global Outlook and Forecast 2022-2028 |
| Historical Year |
2018 to 2022 (Data from 2010 can be provided as per availability) |
| Base Year |
2021 |
| Forecast Year |
2029 |
| Number of Pages |
61 Pages |
| Customization Available |
Yes, the report can be customized as per your need. |
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Tag Management Software Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Tag Management Software Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Tag Management Software Overall Market Size
2.1 Global Tag Management Software Market Size: 2021 VS 2028
2.2 Global Tag Management Software Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Tag Management Software Players in Global Market
3.2 Top Global Tag Management Software Companies Ranked by Revenue
3.3 Global Tag Management Software Revenue by Companies
3.4 Top 3 and Top 5 Tag Management Software Companies in Global Market, by Revenue in 2021
3.5 Global Companies Tag Management Software Product Type
3.6 Tier 1, Tier 2 and Tier 3 Tag Management Software Players in Global Market
3.6.1 List of Global Tier 1 Tag Management Software Companies
3.6.2 List of Global Tier 2 and Tier 3 Tag Management Software Companies
4 Market Sights by Product
4.1 Overview
4.1.1 by Type - Global Tag Management Software Market Size Markets, 2021 & 2028
4.1.2 On-Premises
4.1.3 Cloud Based
4.2 By Type - Global Tag Management Software Revenue & Forecasts
4.2.1 By Type - Global Tag Management Software Revenue, 2017-2022
4.2.2 By Type - Global Tag Management Software Revenue, 2023-2028
4.2.3 By Type - Global Tag Management Software Revenue Market Share, 2017-2028
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Tag Management Software Market Size, 2021 & 2028
5.1.2 Large Enterprised
5.1.3 SMEs
5.2 By Application - Global Tag Management Software Revenue & Forecasts
5.2.1 By Application - Global Tag Management Software Revenue, 2017-2022
5.2.2 By Application - Global Tag Management Software Revenue, 2023-2028
5.2.3 By Application - Global Tag Management Software Revenue Market Share, 2017-2028
6 Sights by Region
6.1 By Region - Global Tag Management Software Market Size, 2021 & 2028
6.2 By Region - Global Tag Management Software Revenue & Forecasts
6.2.1 By Region - Global Tag Management Software Revenue, 2017-2022
6.2.2 By Region - Global Tag Management Software Revenue, 2023-2028
6.2.3 By Region - Global Tag Management Software Revenue Market Share, 2017-2028
6.3 North America
6.3.1 By Country - North America Tag Management Software Revenue, 2017-2028
6.3.2 US Tag Management Software Market Size, 2017-2028
6.3.3 Canada Tag Management Software Market Size, 2017-2028
6.3.4 Mexico Tag Management Software Market Size, 2017-2028
6.4 Europe
6.4.1 By Country - Europe Tag Management Software Revenue, 2017-2028
6.4.2 Germany Tag Management Software Market Size, 2017-2028
6.4.3 France Tag Management Software Market Size, 2017-2028
6.4.4 U.K. Tag Management Software Market Size, 2017-2028
6.4.5 Italy Tag Management Software Market Size, 2017-2028
6.4.6 Russia Tag Management Software Market Size, 2017-2028
6.4.7 Nordic Countries Tag Management Software Market Size, 2017-2028
6.4.8 Benelux Tag Management Software Market Size, 2017-2028
6.5 Asia
6.5.1 By Region - Asia Tag Management Software Revenue, 2017-2028
6.5.2 China Tag Management Software Market Size, 2017-2028
6.5.3 Japan Tag Management Software Market Size, 2017-2028
6.5.4 South Korea Tag Management Software Market Size, 2017-2028
6.5.5 Southeast Asia Tag Management Software Market Size, 2017-2028
6.5.6 India Tag Management Software Market Size, 2017-2028
6.6 South America
6.6.1 By Country - South America Tag Management Software Revenue, 2017-2028
6.6.2 Brazil Tag Management Software Market Size, 2017-2028
6.6.3 Argentina Tag Management Software Market Size, 2017-2028
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Tag Management Software Revenue, 2017-2028
6.7.2 Turkey Tag Management Software Market Size, 2017-2028
6.7.3 Israel Tag Management Software Market Size, 2017-2028
6.7.4 Saudi Arabia Tag Management Software Market Size, 2017-2028
6.7.5 UAE Tag Management Software Market Size, 2017-2028
7 Players Profiles
7.1 Tealium
7.1.1 Tealium Corporate Summary
7.1.2 Tealium Business Overview
7.1.3 Tealium Tag Management Software Major Product Offerings
7.1.4 Tealium Tag Management Software Revenue in Global Market (2017-2022)
7.1.5 Tealium Key News
7.2 Google
7.2.1 Google Corporate Summary
7.2.2 Google Business Overview
7.2.3 Google Tag Management Software Major Product Offerings
7.2.4 Google Tag Management Software Revenue in Global Market (2017-2022)
7.2.5 Google Key News
7.3 Adob??e
7.3.1 Adob??e Corporate Summary
7.3.2 Adob??e Business Overview
7.3.3 Adob??e Tag Management Software Major Product Offerings
7.3.4 Adob??e Tag Management Software Revenue in Global Market (2017-2022)
7.3.5 Adob??e Key News
7.4 Ensighten
7.4.1 Ensighten Corporate Summary
7.4.2 Ensighten Business Overview
7.4.3 Ensighten Tag Management Software Major Product Offerings
7.4.4 Ensighten Tag Management Software Revenue in Global Market (2017-2022)
7.4.5 Ensighten Key News
7.5 Oracle
7.5.1 Oracle Corporate Summary
7.5.2 Oracle Business Overview
7.5.3 Oracle Tag Management Software Major Product Offerings
7.5.4 Oracle Tag Management Software Revenue in Global Market (2017-2022)
7.5.5 Oracle Key News
7.6 Signal
7.6.1 Signal Corporate Summary
7.6.2 Signal Business Overview
7.6.3 Signal Tag Management Software Major Product Offerings
7.6.4 Signal Tag Management Software Revenue in Global Market (2017-2022)
7.6.5 Signal Key News
7.7 IBM
7.7.1 IBM Corporate Summary
7.7.2 IBM Business Overview
7.7.3 IBM Tag Management Software Major Product Offerings
7.7.4 IBM Tag Management Software Revenue in Global Market (2017-2022)
7.7.5 IBM Key News
7.8 ObservePoint
7.8.1 ObservePoint Corporate Summary
7.8.2 ObservePoint Business Overview
7.8.3 ObservePoint Tag Management Software Major Product Offerings
7.8.4 ObservePoint Tag Management Software Revenue in Global Market (2017-2022)
7.8.5 ObservePoint Key News
7.9 Commanders Act
7.9.1 Commanders Act Corporate Summary
7.9.2 Commanders Act Business Overview
7.9.3 Commanders Act Tag Management Software Major Product Offerings
7.9.4 Commanders Act Tag Management Software Revenue in Global Market (2017-2022)
7.9.5 Commanders Act Key News
7.10 Piwik PRO
7.10.1 Piwik PRO Corporate Summary
7.10.2 Piwik PRO Business Overview
7.10.3 Piwik PRO Tag Management Software Major Product Offerings
7.10.4 Piwik PRO Tag Management Software Revenue in Global Market (2017-2022)
7.10.5 Piwik PRO Key News
7.11 Qubit
7.11.1 Qubit Corporate Summary
7.11.2 Qubit Business Overview
7.11.3 Qubit Tag Management Software Major Product Offerings
7.11.4 Qubit Tag Management Software Revenue in Global Market (2017-2022)
7.11.5 Qubit Key News
7.12 Mezzobit
7.12.1 Mezzobit Corporate Summary
7.12.2 Mezzobit Business Overview
7.12.3 Mezzobit Tag Management Software Major Product Offerings
7.12.4 Mezzobit Tag Management Software Revenue in Global Market (2017-2022)
7.12.5 Mezzobit Key News
7.13 Hub'Scan
7.13.1 Hub'Scan Corporate Summary
7.13.2 Hub'Scan Business Overview
7.13.3 Hub'Scan Tag Management Software Major Product Offerings
7.13.4 Hub'Scan Tag Management Software Revenue in Global Market (2017-2022)
7.13.5 Hub'Scan Key News
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Tag Management Software Market Opportunities & Trends in Global Market
Table 2. Tag Management Software Market Drivers in Global Market
Table 3. Tag Management Software Market Restraints in Global Market
Table 4. Key Players of Tag Management Software in Global Market
Table 5. Top Tag Management Software Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Tag Management Software Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Tag Management Software Revenue Share by Companies, 2017-2022
Table 8. Global Companies Tag Management Software Product Type
Table 9. List of Global Tier 1 Tag Management Software Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Tag Management Software Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type ? Global Tag Management Software Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Tag Management Software Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Tag Management Software Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application ? Global Tag Management Software Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Tag Management Software Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Tag Management Software Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region ? Global Tag Management Software Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Tag Management Software Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Tag Management Software Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Tag Management Software Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Tag Management Software Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Tag Management Software Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Tag Management Software Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Tag Management Software Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Tag Management Software Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Tag Management Software Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Tag Management Software Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Tag Management Software Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Tag Management Software Revenue, (US$, Mn), 2023-2028
Table 30. Tealium Corporate Summary
Table 31. Tealium Tag Management Software Product Offerings
Table 32. Tealium Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 33. Google Corporate Summary
Table 34. Google Tag Management Software Product Offerings
Table 35. Google Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 36. Adob??e Corporate Summary
Table 37. Adob??e Tag Management Software Product Offerings
Table 38. Adob??e Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 39. Ensighten Corporate Summary
Table 40. Ensighten Tag Management Software Product Offerings
Table 41. Ensighten Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 42. Oracle Corporate Summary
Table 43. Oracle Tag Management Software Product Offerings
Table 44. Oracle Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 45. Signal Corporate Summary
Table 46. Signal Tag Management Software Product Offerings
Table 47. Signal Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 48. IBM Corporate Summary
Table 49. IBM Tag Management Software Product Offerings
Table 50. IBM Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 51. ObservePoint Corporate Summary
Table 52. ObservePoint Tag Management Software Product Offerings
Table 53. ObservePoint Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 54. Commanders Act Corporate Summary
Table 55. Commanders Act Tag Management Software Product Offerings
Table 56. Commanders Act Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 57. Piwik PRO Corporate Summary
Table 58. Piwik PRO Tag Management Software Product Offerings
Table 59. Piwik PRO Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 60. Qubit Corporate Summary
Table 61. Qubit Tag Management Software Product Offerings
Table 62. Qubit Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 63. Mezzobit Corporate Summary
Table 64. Mezzobit Tag Management Software Product Offerings
Table 65. Mezzobit Tag Management Software Revenue (US$, Mn), (2017-2022)
Table 66. Hub'Scan Corporate Summary
Table 67. Hub'Scan Tag Management Software Product Offerings
Table 68. Hub'Scan Tag Management Software Revenue (US$, Mn), (2017-2022)
List of Figures
Figure 1. Tag Management Software Segment by Type in 2021
Figure 2. Tag Management Software Segment by Application in 2021
Figure 3. Global Tag Management Software Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Tag Management Software Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Tag Management Software Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Tag Management Software Revenue in 2021
Figure 8. By Type - Global Tag Management Software Revenue Market Share, 2017-2028
Figure 9. By Application - Global Tag Management Software Revenue Market Share, 2017-2028
Figure 10. By Region - Global Tag Management Software Revenue Market Share, 2017-2028
Figure 11. By Country - North America Tag Management Software Revenue Market Share, 2017-2028
Figure 12. US Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Tag Management Software Revenue Market Share, 2017-2028
Figure 16. Germany Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 17. France Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Tag Management Software Revenue Market Share, 2017-2028
Figure 24. China Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 28. India Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Tag Management Software Revenue Market Share, 2017-2028
Figure 30. Brazil Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Tag Management Software Revenue Market Share, 2017-2028
Figure 33. Turkey Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Tag Management Software Revenue, (US$, Mn), 2017-2028
Figure 37. Tealium Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Google Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Adob??e Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Ensighten Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Oracle Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Signal Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. IBM Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. ObservePoint Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. Commanders Act Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Piwik PRO Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. Qubit Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 48. Mezzobit Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 49. Hub'Scan Tag Management Software Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
