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Global Programmatic Advertising Platform Market Insights, Forecast to 2028

Global Programmatic Advertising Platform Market Insights, Forecast to 2028

  • Category:ICT & Media
  • Published on : 05 July 2022
  • Pages :125
  • Formats:
  • Report Code:SMR-7181187
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Programmatic Advertising Platform Market Size, Share 2022


Market Analysis and Insights: Global Programmatic Advertising Platform Market

The global Programmatic Advertising Platform market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Programmatic Advertising Platform market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Programmatic Advertising Platform market in terms of revenue.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Programmatic Advertising Platform market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Programmatic Advertising Platform market.

Global Programmatic Advertising Platform Scope and Market Size

Programmatic Advertising Platform market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Programmatic Advertising Platform market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.

Segment by Type

Desktop Display

Desktop Video

Mobile Display

Mobile Video

Segment by Application

Governance

Commerical

Others

By Company

AppNexus Inc.

AOL Inc. (Verizon Communications Inc.)

Yahoo! Inc.

DataXu Inc.

Adroll.com

Google Inc. (Doubleclick)

Adobe Systems Incorporated

Rubicon Project Inc.

Rocket Fuel Inc.

MediaMath Inc.

IPONWEB Holding Limited (BidSwitch)

Between Digital

Fluct

Adform

The Trade Desk

Turn Inc.

Beeswax

Connexity, Inc.

Centro, Inc.

RadiumOne, Inc.

By Region

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

The information for each competitor/Company Profile includes:

  • Company Overview
  • Business Strategy
  • Key Product Offerings
  • Financial Performance
  • Key Performance Indicators
  • Risk Analysis
  • Recent Development
  • Regional Presence
  • SWOT Analysis 

The content of the study subjects includes a total of 15 chapters:

Chapter 1, describes Programmatic Advertising Platform product scope, market overview, market opportunities, market driving force, and market risks.

Chapter 2, profiles the top manufacturers of Programmatic Advertising Platform, with price, sales, revenue, and global market share of Programmatic Advertising Platform from 2019 to 2022.

Chapter 3, the Programmatic Advertising Platform competitive situation, sales, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Programmatic Advertising Platform breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2017 to 2028.

Chapters 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, and application, from 2017 to 2028.

Chapters 7, 8, 9, 10, and 11, to break the sales data at the country level, with sales, revenue, and market share for key countries in the world, from 2017 to 2022. and the Programmatic Advertising Platform market forecast, by regions, type, and application, with sales and revenue, from 2023 to 2028.

Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Advertising Platform.

Chapter 13, 14, and 15, to describe Programmatic Advertising Platform sales channel, distributors, customers, research findings and conclusion, appendix and data source.

Key Indicators Analysed:

  • Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2016-2027 & Sales with a thorough analysis of the market?s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
  • Global and Regional Market Analysis: The report includes Global & Regional market status and outlook 2016-2027. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
  • Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
  • Opportunities and Drivers: Identifying the Growing Demands and New Technology
  • Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Reasons to Purchase this Report:

  • Estimates 2022-2027 2021-2025 Programmatic Advertising Platform Report on, Status and Forecast, by Players, Types and Applications market development trends with the recent trends and SWOT analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
  • Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 1-year analyst support, along with the data support in excel format.

Research Methodology:

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Report Attributes Report Details
Report Title Global Programmatic Advertising Platform Market Insights, Forecast to 2028
Historical Year 2018 to 2022 (Data from 2010 can be provided as per availability)
Base Year 2021
Forecast Year 2029
Number of Pages 125 Pages
Customization Available Yes, the report can be customized as per your need.

TABLE OF CONTENTS

1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 Market by Application
1.3.1 Global Programmatic Advertising Platform Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Advertising Platform Market Perspective (2017-2028)
2.2 Programmatic Advertising Platform Growth Trends by Region
2.2.1 Programmatic Advertising Platform Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Programmatic Advertising Platform Historic Market Size by Region (2017-2022)
2.2.3 Programmatic Advertising Platform Forecasted Market Size by Region (2023-2028)
2.3 Programmatic Advertising Platform Market Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform Market Drivers
2.3.3 Programmatic Advertising Platform Market Challenges
2.3.4 Programmatic Advertising Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2017-2022)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2017-2022)
3.2 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
3.4 Global Programmatic Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2021
3.5 Programmatic Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2017-2022)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2023-2028)
5 Programmatic Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Advertising Platform Historic Market Size by Application (2017-2022)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Programmatic Advertising Platform Market Size (2017-2028)
6.2 North America Programmatic Advertising Platform Market Size by Type
6.2.1 North America Programmatic Advertising Platform Market Size by Type (2017-2022)
6.2.2 North America Programmatic Advertising Platform Market Size by Type (2023-2028)
6.2.3 North America Programmatic Advertising Platform Market Share by Type (2017-2028)
6.3 North America Programmatic Advertising Platform Market Size by Application
6.3.1 North America Programmatic Advertising Platform Market Size by Application (2017-2022)
6.3.2 North America Programmatic Advertising Platform Market Size by Application (2023-2028)
6.3.3 North America Programmatic Advertising Platform Market Share by Application (2017-2028)
6.4 North America Programmatic Advertising Platform Market Size by Country
6.4.1 North America Programmatic Advertising Platform Market Size by Country (2017-2022)
6.4.2 North America Programmatic Advertising Platform Market Size by Country (2023-2028)
6.4.3 U.S.
6.4.4 Canada
7 Europe
7.1 Europe Programmatic Advertising Platform Market Size (2017-2028)
7.2 Europe Programmatic Advertising Platform Market Size by Type
7.2.1 Europe Programmatic Advertising Platform Market Size by Type (2017-2022)
7.2.2 Europe Programmatic Advertising Platform Market Size by Type (2023-2028)
7.2.3 Europe Programmatic Advertising Platform Market Share by Type (2017-2028)
7.3 Europe Programmatic Advertising Platform Market Size by Application
7.3.1 Europe Programmatic Advertising Platform Market Size by Application (2017-2022)
7.3.2 Europe Programmatic Advertising Platform Market Size by Application (2023-2028)
7.3.3 Europe Programmatic Advertising Platform Market Share by Application (2017-2028)
7.4 Europe Programmatic Advertising Platform Market Size by Country
7.4.1 Europe Programmatic Advertising Platform Market Size by Country (2017-2022)
7.4.2 Europe Programmatic Advertising Platform Market Size by Country (2023-2028)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Advertising Platform Market Size (2017-2028)
8.2 Asia-Pacific Programmatic Advertising Platform Market Size by Type
8.2.1 Asia-Pacific Programmatic Advertising Platform Market Size by Type (2017-2022)
8.2.2 Asia-Pacific Programmatic Advertising Platform Market Size by Type (2023-2028)
8.2.3 Asia-Pacific Programmatic Advertising Platform Market Share by Type (2017-2028)
8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Application
8.3.1 Asia-Pacific Programmatic Advertising Platform Market Size by Application (2017-2022)
8.3.2 Asia-Pacific Programmatic Advertising Platform Market Size by Application (2023-2028)
8.3.3 Asia-Pacific Programmatic Advertising Platform Market Share by Application (2017-2028)
8.4 Asia-Pacific Programmatic Advertising Platform Market Size by Region
8.4.1 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2017-2022)
8.4.2 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2023-2028)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Programmatic Advertising Platform Market Size (2017-2028)
9.2 Latin America Programmatic Advertising Platform Market Size by Type
9.2.1 Latin America Programmatic Advertising Platform Market Size by Type (2017-2022)
9.2.2 Latin America Programmatic Advertising Platform Market Size by Type (2023-2028)
9.2.3 Latin America Programmatic Advertising Platform Market Share by Type (2017-2028)
9.3 Latin America Programmatic Advertising Platform Market Size by Application
9.3.1 Latin America Programmatic Advertising Platform Market Size by Application (2017-2022)
9.3.2 Latin America Programmatic Advertising Platform Market Size by Application (2023-2028)
9.3.3 Latin America Programmatic Advertising Platform Market Share by Application (2017-2028)
9.4 Latin America Programmatic Advertising Platform Market Size by Country
9.4.1 Latin America Programmatic Advertising Platform Market Size by Country (2017-2022)
9.4.2 Latin America Programmatic Advertising Platform Market Size by Country (2023-2028)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Advertising Platform Market Size (2017-2028)
10.2 Middle East & Africa Programmatic Advertising Platform Market Size by Type
10.2.1 Middle East & Africa Programmatic Advertising Platform Market Size by Type (2017-2022)
10.2.2 Middle East & Africa Programmatic Advertising Platform Market Size by Type (2023-2028)
10.2.3 Middle East & Africa Programmatic Advertising Platform Market Share by Type (2017-2028)
10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Application
10.3.1 Middle East & Africa Programmatic Advertising Platform Market Size by Application (2017-2022)
10.3.2 Middle East & Africa Programmatic Advertising Platform Market Size by Application (2023-2028)
10.3.3 Middle East & Africa Programmatic Advertising Platform Market Share by Application (2017-2028)
10.4 Middle East & Africa Programmatic Advertising Platform Market Size by Country
10.4.1 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2017-2022)
10.4.2 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2023-2028)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Details
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.1.5 AppNexus Inc. Recent Developments
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2017-2022)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Details
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.3.5 Yahoo! Inc. Recent Developments
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Details
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.4.5 DataXu Inc. Recent Developments
11.5 Adroll.com
11.5.1 Adroll.com Company Details
11.5.2 Adroll.com Business Overview
11.5.3 Adroll.com Programmatic Advertising Platform Introduction
11.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2017-2022)
11.5.5 Adroll.com Recent Developments
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Details
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2017-2022)
11.6.5 Google Inc. (Doubleclick) Recent Developments
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Details
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2017-2022)
11.7.5 Adobe Systems Incorporated Recent Developments
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Details
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.8.5 Rubicon Project Inc. Recent Developments
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Details
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.9.5 Rocket Fuel Inc. Recent Developments
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Details
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.10.5 MediaMath Inc. Recent Developments
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Details
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2017-2022)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments
11.12 Between Digital
11.12.1 Between Digital Company Details
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2017-2022)
11.12.5 Between Digital Recent Developments
11.13 Fluct
11.13.1 Fluct Company Details
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2017-2022)
11.13.5 Fluct Recent Developments
11.14 Adform
11.14.1 Adform Company Details
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2017-2022)
11.14.5 Adform Recent Developments
11.15 The Trade Desk
11.15.1 The Trade Desk Company Details
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2017-2022)
11.15.5 The Trade Desk Recent Developments
11.16 Turn Inc.
11.16.1 Turn Inc. Company Details
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.16.5 Turn Inc. Recent Developments
11.17 Beeswax
11.17.1 Beeswax Company Details
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2017-2022)
11.17.5 Beeswax Recent Developments
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Details
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.18.5 Connexity, Inc. Recent Developments
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Details
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.19.5 Centro, Inc. Recent Developments
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Details
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.20.5 RadiumOne, Inc. Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer

LIST OF TABLES & FIGURES

List of Tables
Table 1. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
Table 2. Key Players of Desktop Display
Table 3. Key Players of Desktop Video
Table 4. Key Players of Mobile Display
Table 5. Key Players of Mobile Video
Table 6. Global Programmatic Advertising Platform Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
Table 7. Global Programmatic Advertising Platform Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 8. Global Programmatic Advertising Platform Market Size by Region (2017-2022) & (US$ Million)
Table 9. Global Programmatic Advertising Platform Market Share by Region (2017-2022)
Table 10. Global Programmatic Advertising Platform Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 11. Global Programmatic Advertising Platform Market Share by Region (2023-2028)
Table 12. Programmatic Advertising Platform Market Trends
Table 13. Programmatic Advertising Platform Market Drivers
Table 14. Programmatic Advertising Platform Market Challenges
Table 15. Programmatic Advertising Platform Market Restraints
Table 16. Global Programmatic Advertising Platform Revenue by Players (2017-2022) & (US$ Million)
Table 17. Global Programmatic Advertising Platform Revenue Share by Players (2017-2022)
Table 18. Global Top Programmatic Advertising Platform by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2021)
Table 19. Ranking of Global Top Programmatic Advertising Platform Companies by Revenue (US$ Million) in 2021
Table 20. Global 5 Largest Players Market Share by Programmatic Advertising Platform Revenue (CR5 and HHI) & (2017-2022)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Programmatic Advertising Platform Product Solution and Service
Table 23. Date of Enter into Programmatic Advertising Platform Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Programmatic Advertising Platform Market Size by Type (2017-2022) & (US$ Million)
Table 26. Global Programmatic Advertising Platform Revenue Market Share by Type (2017-2022)
Table 27. Global Programmatic Advertising Platform Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 28. Global Programmatic Advertising Platform Revenue Market Share by Type (2023-2028)
Table 29. Global Programmatic Advertising Platform Market Size by Application (2017-2022) & (US$ Million)
Table 30. Global Programmatic Advertising Platform Revenue Share by Application (2017-2022)
Table 31. Global Programmatic Advertising Platform Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 32. Global Programmatic Advertising Platform Revenue Share by Application (2023-2028)
Table 33. North America Programmatic Advertising Platform Market Size by Type (2017-2022) & (US$ Million)
Table 34. North America Programmatic Advertising Platform Market Size by Type (2023-2028) & (US$ Million)
Table 35. North America Programmatic Advertising Platform Market Size by Application (2017-2022) & (US$ Million)
Table 36. North America Programmatic Advertising Platform Market Size by Application (2023-2028) & (US$ Million)
Table 37. North America Programmatic Advertising Platform Market Size by Country (2017-2022) & (US$ Million)
Table 38. North America Programmatic Advertising Platform Market Size by Country (2023-2028) & (US$ Million)
Table 39. Europe Programmatic Advertising Platform Market Size by Type (2017-2022) & (US$ Million)
Table 40. Europe Programmatic Advertising Platform Market Size by Type (2023-2028) & (US$ Million)
Table 41. Europe Programmatic Advertising Platform Market Size by Application (2017-2022) & (US$ Million)
Table 42. Europe Programmatic Advertising Platform Market Size by Application (2023-2028) & (US$ Million)
Table 43. Europe Programmatic Advertising Platform Market Size by Country (2017-2022) & (US$ Million)
Table 44. Europe Programmatic Advertising Platform Market Size by Country (2023-2028) & (US$ Million)
Table 45. Asia Pacific Programmatic Advertising Platform Market Size by Type (2017-2022) & (US$ Million)
Table 46. Asia Pacific Programmatic Advertising Platform Market Size by Type (2023-2028) & (US$ Million)
Table 47. Asia Pacific Programmatic Advertising Platform Market Size by Application (2017-2022) & (US$ Million)
Table 48. Asia Pacific Programmatic Advertising Platform Market Size by Application (2023-2028) & (US$ Million)
Table 49. Asia Pacific Programmatic Advertising Platform Market Size by Region (2017-2022) & (US$ Million)
Table 50. Asia Pacific Programmatic Advertising Platform Market Size by Region (2023-2028) & (US$ Million)
Table 51. Latin America Programmatic Advertising Platform Market Size by Type (2017-2022) & (US$ Million)
Table 52. Latin America Programmatic Advertising Platform Market Size by Type (2023-2028) & (US$ Million)
Table 53. Latin America Programmatic Advertising Platform Market Size by Application (2017-2022) & (US$ Million)
Table 54. Latin America Programmatic Advertising Platform Market Size by Application (2023-2028) & (US$ Million)
Table 55. Latin America Programmatic Advertising Platform Market Size by Country (2017-2022) & (US$ Million)
Table 56. Latin America Programmatic Advertising Platform Market Size by Country (2023-2028) & (US$ Million)
Table 57. Middle East and Africa Programmatic Advertising Platform Market Size by Type (2017-2022) & (US$ Million)
Table 58. Middle East and Africa Programmatic Advertising Platform Market Size by Type (2023-2028) & (US$ Million)
Table 59. Middle East and Africa Programmatic Advertising Platform Market Size by Application (2017-2022) & (US$ Million)
Table 60. Middle East and Africa Programmatic Advertising Platform Market Size by Application (2023-2028) & (US$ Million)
Table 61. Middle East and Africa Programmatic Advertising Platform Market Size by Country (2017-2022) & (US$ Million)
Table 62. Middle East and Africa Programmatic Advertising Platform Market Size by Country (2023-2028) & (US$ Million)
Table 63. AppNexus Inc. Company Details
Table 64. AppNexus Inc. Business Overview
Table 65. AppNexus Inc. Programmatic Advertising Platform Product
Table 66. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 67. AppNexus Inc. Recent Developments
Table 68. AOL Inc. (Verizon Communications Inc.) Company Details
Table 69. AOL Inc. (Verizon Communications Inc.) Business Overview
Table 70. AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Product
Table 71. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 72. AOL Inc. (Verizon Communications Inc.) Recent Developments
Table 73. Yahoo! Inc. Company Details
Table 74. Yahoo! Inc. Business Overview
Table 75. Yahoo! Inc. Programmatic Advertising Platform Product
Table 76. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 77. Yahoo! Inc. Recent Developments
Table 78. DataXu Inc. Company Details
Table 79. DataXu Inc. Business Overview
Table 80. DataXu Inc. Programmatic Advertising Platform Product
Table 81. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 82. DataXu Inc. Recent Developments
Table 83. Adroll.com Company Details
Table 84. Adroll.com Business Overview
Table 85. Adroll.com Programmatic Advertising Platform Product
Table 86. Adroll.com Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 87. Adroll.com Recent Developments
Table 88. Google Inc. (Doubleclick) Company Details
Table 89. Google Inc. (Doubleclick) Business Overview
Table 90. Google Inc. (Doubleclick) Programmatic Advertising Platform Product
Table 91. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 92. Google Inc. (Doubleclick) Recent Developments
Table 93. Adobe Systems Incorporated Company Details
Table 94. Adobe Systems Incorporated Business Overview
Table 95. Adobe Systems Incorporated Programmatic Advertising Platform Product
Table 96. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 97. Adobe Systems Incorporated Recent Developments
Table 98. Rubicon Project Inc. Company Details
Table 99. Rubicon Project Inc. Business Overview
Table 100. Rubicon Project Inc. Programmatic Advertising Platform Product
Table 101. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 102. Rubicon Project Inc. Recent Developments
Table 103. Rocket Fuel Inc. Company Details
Table 104. Rocket Fuel Inc. Business Overview
Table 105. Rocket Fuel Inc. Programmatic Advertising Platform Product
Table 106. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 107. Rocket Fuel Inc. Recent Developments
Table 108. MediaMath Inc. Company Details
Table 109. MediaMath Inc. Business Overview
Table 110. MediaMath Inc. Programmatic Advertising Platform Product
Table 111. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 112. MediaMath Inc. Recent Developments
Table 113. IPONWEB Holding Limited (BidSwitch) Company Details
Table 114. IPONWEB Holding Limited (BidSwitch) Business Overview
Table 115. IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Product
Table 116. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 117. IPONWEB Holding Limited (BidSwitch) Recent Developments
Table 118. Between Digital Company Details
Table 119. Between Digital Business Overview
Table 120. Between Digital Programmatic Advertising Platform Product
Table 121. Between Digital Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 122. Between Digital Recent Developments
Table 123. Fluct Company Details
Table 124. Fluct Business Overview
Table 125. Fluct Programmatic Advertising Platform Product
Table 126. Fluct Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 127. Fluct Recent Developments
Table 128. Adform Company Details
Table 129. Adform Business Overview
Table 130. Adform Programmatic Advertising Platform Product
Table 131. Adform Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 132. Adform Recent Developments
Table 133. The Trade Desk Company Details
Table 134. The Trade Desk Business Overview
Table 135. The Trade Desk Programmatic Advertising Platform Product
Table 136. The Trade Desk Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 137. The Trade Desk Recent Developments
Table 138. Turn Inc. Company Details
Table 139. Turn Inc. Business Overview
Table 140. Turn Inc. Programmatic Advertising Platform Product
Table 141. Turn Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 142. Turn Inc. Recent Developments
Table 143. Beeswax Company Details
Table 144. Beeswax Business Overview
Table 145. Beeswax Programmatic Advertising Platform Product
Table 146. Beeswax Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 147. Beeswax Recent Developments
Table 148. Connexity, Inc. Company Details
Table 149. Connexity, Inc. Business Overview
Table 150. Connexity, Inc. Programmatic Advertising Platform Product
Table 151. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 152. Connexity, Inc. Recent Developments
Table 153. Centro, Inc. Company Details
Table 154. Centro, Inc. Business Overview
Table 155. Centro, Inc. Programmatic Advertising Platform Product
Table 156. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 157. Centro, Inc. Recent Developments
Table 158. RadiumOne, Inc. Company Details
Table 159. RadiumOne, Inc. Business Overview
Table 160. RadiumOne, Inc. Programmatic Advertising Platform Product
Table 161. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022) & (US$ Million)
Table 162. RadiumOne, Inc. Recent Developments
Table 163. Research Programs/Design for This Report
Table 164. Key Data Information from Secondary Sources
Table 165. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Programmatic Advertising Platform Market Share by Type: 2021 VS 2028
Figure 2. Desktop Display Features
Figure 3. Desktop Video Features
Figure 4. Mobile Display Features
Figure 5. Mobile Video Features
Figure 6. Global Programmatic Advertising Platform Market Share by Application: 2021 VS 2028
Figure 7. Governance Case Studies
Figure 8. Commerical Case Studies
Figure 9. Others Case Studies
Figure 10. Programmatic Advertising Platform Report Years Considered
Figure 11. Global Programmatic Advertising Platform Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 12. Global Programmatic Advertising Platform Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 13. Global Programmatic Advertising Platform Market Share by Region: 2021 VS 2028
Figure 14. Global Programmatic Advertising Platform Market Share by Players in 2021
Figure 15. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Platform as of 2021)
Figure 16. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2021
Figure 17. North America Programmatic Advertising Platform Market Size YoY (2017-2028) & (US$ Million)
Figure 18. North America Programmatic Advertising Platform Market Size Market Share by Type (2017-2028)
Figure 19. North America Programmatic Advertising Platform Market Size Market Share by Application (2017-2028)
Figure 20. North America Programmatic Advertising Platform Market Size Share by Country (2017-2028)
Figure 21. United States Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 22. Canada Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. Europe Programmatic Advertising Platform Market Size YoY (2017-2028) & (US$ Million)
Figure 24. Europe Programmatic Advertising Platform Market Size Market Share by Type (2017-2028)
Figure 25. Europe Programmatic Advertising Platform Market Size Market Share by Application (2017-2028)
Figure 26. Europe Programmatic Advertising Platform Market Size Share by Country (2017-2028)
Figure 27. Germany Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. France Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. U.K. Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Italy Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Russia Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Nordic Countries Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. Asia-Pacific Programmatic Advertising Platform Market Size YoY (2017-2028) & (US$ Million)
Figure 34. Asia Pacific Programmatic Advertising Platform Market Size Market Share by Type (2017-2028)
Figure 35. Asia Pacific Programmatic Advertising Platform Market Size Market Share by Application (2017-2028)
Figure 36. Asia Pacific Programmatic Advertising Platform Market Size Share by Region (2017-2028)
Figure 37. China Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. Japan Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. South Korea Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 41. India Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Australia Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
List of Figures
Figure 43. Latin America Programmatic Advertising Platform Market Size YoY (2017-2028) & (US$ Million)
Figure 44. Latin America Programmatic Advertising Platform Market Size Market Share by Type (2017-2028)
Figure 45. Latin America Programmatic Advertising Platform Market Size Market Share by Application (2017-2028)
Figure 46. Latin America Programmatic Advertising Platform Market Size Share by Country (2017-2028)
Figure 47. Mexico Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 48. Brazil Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 49. Middle East & Africa Programmatic Advertising Platform Market Size YoY (2017-2028) & (US$ Million)
Figure 50. Middle East and Africa Programmatic Advertising Platform Market Size Market Share by Type (2017-2028)
Figure 51. Middle East and Africa Programmatic Advertising Platform Market Size Market Share by Application (2017-2028)
Figure 52. Middle East and Africa Programmatic Advertising Platform Market Size Share by Country (2017-2028)
Figure 53. Turkey Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 54. Saudi Arabia Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 55. UAE Programmatic Advertising Platform Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 56. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 57. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 58. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 59. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 60. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 61. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 62. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 63. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 64. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 65. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 66. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 67. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 68. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 69. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 70. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 71. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 72. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 73. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 74. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 75. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2017-2022)
Figure 76. Bottom-up and Top-down Approaches for This Report
Figure 77. Data Triangulation
Figure 78. Key Executives Interviewed

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