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Outdoor Advertising Market Size, Share 2023
| Market size in 2022 |
US$ 34410 million
|
Forecast Market size by 2035 |
US$ 44530 million
|
| Growth Rate |
CAGR of 3.8% |
Number of Pages |
69 Pages |
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations.
This report aims to provide a comprehensive presentation of the global market for Outdoor Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outdoor Advertising. This report contains market size and forecasts of Outdoor Advertising in global, including the following market information:
Global Outdoor Advertising Market Revenue, 2018-2023, 2024-2035, ($ millions)
Global top five companies in 2022 (%)
The global Outdoor Advertising market was valued at US$ 34410 million in 2022 and is projected to reach US$ 44530 million by 2035, at a CAGR of 3.8% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.
We surveyed the Outdoor Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Outdoor Advertising Market, by Type, 2018-2023, 2024-2035 ($ millions)
Global Outdoor Advertising Market Segment Percentages, by Type, 2022 (%)
Billboards
Transit Advertising
Street Furniture
Alternative Media
Global Outdoor Advertising Market, by Application, 2018-2023, 2024-2035 ($ millions)
Global Outdoor Advertising Market Segment Percentages, by Application, 2022 (%)
Financial
Real Estate
Furniture
Other
Global Outdoor Advertising Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions)
Global Outdoor Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Outdoor Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Outdoor Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Clear Channel Outdoor
JCDecaux
Lamar Advertising
Outfront Media
Stroer Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Outdoor Advertising, market overview.
Chapter 2: Global Outdoor Advertising market size in revenue.
Chapter 3: Detailed analysis of Outdoor Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Outdoor Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
| Report Attributes |
Report Details |
| Report Title |
Outdoor Advertising Market, Global Outlook and Forecast 2023-2035 |
| Market size in 2022 |
US$ 34410 million
|
| Forecast Market size by 2035 |
US$ 44530 million
|
| Growth Rate |
CAGR of 3.8% |
| Historical Year |
2018 to 2022 (Data from 2010 can be provided as per availability) |
| Base Year |
2022 |
| Forecast Year |
2030 |
| Number of Pages |
69 Pages |
| Customization Available |
Yes, the report can be customized as per your need. |
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Outdoor Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Outdoor Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Outdoor Advertising Overall Market Size
2.1 Global Outdoor Advertising Market Size: 2022 VS 2035
2.2 Global Outdoor Advertising Market Size, Prospects & Forecasts: 2018-2035
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Outdoor Advertising Players in Global Market
3.2 Top Global Outdoor Advertising Companies Ranked by Revenue
3.3 Global Outdoor Advertising Revenue by Companies
3.4 Top 3 and Top 5 Outdoor Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Outdoor Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Outdoor Advertising Players in Global Market
3.6.1 List of Global Tier 1 Outdoor Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Outdoor Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Outdoor Advertising Market Size Markets, 2022 & 2035
4.1.2 Billboards
4.1.3 Transit Advertising
4.1.4 Street Furniture
4.1.5 Alternative Media
4.2 By Type - Global Outdoor Advertising Revenue & Forecasts
4.2.1 By Type - Global Outdoor Advertising Revenue, 2018-2023
4.2.2 By Type - Global Outdoor Advertising Revenue, 2024-2035
4.2.3 By Type - Global Outdoor Advertising Revenue Market Share, 2018-2035
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Outdoor Advertising Market Size, 2022 & 2035
5.1.2 Financial
5.1.3 Real Estate
5.1.4 Furniture
5.1.5 Other
5.2 By Application - Global Outdoor Advertising Revenue & Forecasts
5.2.1 By Application - Global Outdoor Advertising Revenue, 2018-2023
5.2.2 By Application - Global Outdoor Advertising Revenue, 2024-2035
5.2.3 By Application - Global Outdoor Advertising Revenue Market Share, 2018-2035
6 Sights by Region
6.1 By Region - Global Outdoor Advertising Market Size, 2022 & 2035
6.2 By Region - Global Outdoor Advertising Revenue & Forecasts
6.2.1 By Region - Global Outdoor Advertising Revenue, 2018-2023
6.2.2 By Region - Global Outdoor Advertising Revenue, 2024-2035
6.2.3 By Region - Global Outdoor Advertising Revenue Market Share, 2018-2035
6.3 North America
6.3.1 By Country - North America Outdoor Advertising Revenue, 2018-2035
6.3.2 US Outdoor Advertising Market Size, 2018-2035
6.3.3 Canada Outdoor Advertising Market Size, 2018-2035
6.3.4 Mexico Outdoor Advertising Market Size, 2018-2035
6.4 Europe
6.4.1 By Country - Europe Outdoor Advertising Revenue, 2018-2035
6.4.2 Germany Outdoor Advertising Market Size, 2018-2035
6.4.3 France Outdoor Advertising Market Size, 2018-2035
6.4.4 U.K. Outdoor Advertising Market Size, 2018-2035
6.4.5 Italy Outdoor Advertising Market Size, 2018-2035
6.4.6 Russia Outdoor Advertising Market Size, 2018-2035
6.4.7 Nordic Countries Outdoor Advertising Market Size, 2018-2035
6.4.8 Benelux Outdoor Advertising Market Size, 2018-2035
6.5 Asia
6.5.1 By Region - Asia Outdoor Advertising Revenue, 2018-2035
6.5.2 China Outdoor Advertising Market Size, 2018-2035
6.5.3 Japan Outdoor Advertising Market Size, 2018-2035
6.5.4 South Korea Outdoor Advertising Market Size, 2018-2035
6.5.5 Southeast Asia Outdoor Advertising Market Size, 2018-2035
6.5.6 India Outdoor Advertising Market Size, 2018-2035
6.6 South America
6.6.1 By Country - South America Outdoor Advertising Revenue, 2018-2035
6.6.2 Brazil Outdoor Advertising Market Size, 2018-2035
6.6.3 Argentina Outdoor Advertising Market Size, 2018-2035
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Outdoor Advertising Revenue, 2018-2035
6.7.2 Turkey Outdoor Advertising Market Size, 2018-2035
6.7.3 Israel Outdoor Advertising Market Size, 2018-2035
6.7.4 Saudi Arabia Outdoor Advertising Market Size, 2018-2035
6.7.5 UAE Outdoor Advertising Market Size, 2018-2035
7 Outdoor Advertising Companies Profiles
7.1 Clear Channel Outdoor
7.1.1 Clear Channel Outdoor Company Summary
7.1.2 Clear Channel Outdoor Business Overview
7.1.3 Clear Channel Outdoor Outdoor Advertising Major Product Offerings
7.1.4 Clear Channel Outdoor Outdoor Advertising Revenue in Global Market (2018-2023)
7.1.5 Clear Channel Outdoor Key News & Latest Developments
7.2 JCDecaux
7.2.1 JCDecaux Company Summary
7.2.2 JCDecaux Business Overview
7.2.3 JCDecaux Outdoor Advertising Major Product Offerings
7.2.4 JCDecaux Outdoor Advertising Revenue in Global Market (2018-2023)
7.2.5 JCDecaux Key News & Latest Developments
7.3 Lamar Advertising
7.3.1 Lamar Advertising Company Summary
7.3.2 Lamar Advertising Business Overview
7.3.3 Lamar Advertising Outdoor Advertising Major Product Offerings
7.3.4 Lamar Advertising Outdoor Advertising Revenue in Global Market (2018-2023)
7.3.5 Lamar Advertising Key News & Latest Developments
7.4 Outfront Media
7.4.1 Outfront Media Company Summary
7.4.2 Outfront Media Business Overview
7.4.3 Outfront Media Outdoor Advertising Major Product Offerings
7.4.4 Outfront Media Outdoor Advertising Revenue in Global Market (2018-2023)
7.4.5 Outfront Media Key News & Latest Developments
7.5 Stroer Media
7.5.1 Stroer Media Company Summary
7.5.2 Stroer Media Business Overview
7.5.3 Stroer Media Outdoor Advertising Major Product Offerings
7.5.4 Stroer Media Outdoor Advertising Revenue in Global Market (2018-2023)
7.5.5 Stroer Media Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Outdoor Advertising Market Opportunities & Trends in Global Market
Table 2. Outdoor Advertising Market Drivers in Global Market
Table 3. Outdoor Advertising Market Restraints in Global Market
Table 4. Key Players of Outdoor Advertising in Global Market
Table 5. Top Outdoor Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Outdoor Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Outdoor Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies Outdoor Advertising Product Type
Table 9. List of Global Tier 1 Outdoor Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Outdoor Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Outdoor Advertising Revenue, (US$, Mn), 2022 & 2035
Table 12. By Type - Outdoor Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Outdoor Advertising Revenue in Global (US$, Mn), 2024-2035
Table 14. By Application ? Global Outdoor Advertising Revenue, (US$, Mn), 2022 & 2035
Table 15. By Application - Outdoor Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Outdoor Advertising Revenue in Global (US$, Mn), 2024-2035
Table 17. By Region ? Global Outdoor Advertising Revenue, (US$, Mn), 2022 & 2035
Table 18. By Region - Global Outdoor Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Outdoor Advertising Revenue (US$, Mn), 2024-2035
Table 20. By Country - North America Outdoor Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Outdoor Advertising Revenue, (US$, Mn), 2024-2035
Table 22. By Country - Europe Outdoor Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Outdoor Advertising Revenue, (US$, Mn), 2024-2035
Table 24. By Region - Asia Outdoor Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Outdoor Advertising Revenue, (US$, Mn), 2024-2035
Table 26. By Country - South America Outdoor Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Outdoor Advertising Revenue, (US$, Mn), 2024-2035
Table 28. By Country - Middle East & Africa Outdoor Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Outdoor Advertising Revenue, (US$, Mn), 2024-2035
Table 30. Clear Channel Outdoor Company Summary
Table 31. Clear Channel Outdoor Outdoor Advertising Product Offerings
Table 32. Clear Channel Outdoor Outdoor Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Clear Channel Outdoor Key News & Latest Developments
Table 34. JCDecaux Company Summary
Table 35. JCDecaux Outdoor Advertising Product Offerings
Table 36. JCDecaux Outdoor Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. JCDecaux Key News & Latest Developments
Table 38. Lamar Advertising Company Summary
Table 39. Lamar Advertising Outdoor Advertising Product Offerings
Table 40. Lamar Advertising Outdoor Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. Lamar Advertising Key News & Latest Developments
Table 42. Outfront Media Company Summary
Table 43. Outfront Media Outdoor Advertising Product Offerings
Table 44. Outfront Media Outdoor Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. Outfront Media Key News & Latest Developments
Table 46. Stroer Media Company Summary
Table 47. Stroer Media Outdoor Advertising Product Offerings
Table 48. Stroer Media Outdoor Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Stroer Media Key News & Latest Developments
List of Figures
Figure 1. Outdoor Advertising Segment by Type in 2022
Figure 2. Outdoor Advertising Segment by Application in 2022
Figure 3. Global Outdoor Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Outdoor Advertising Market Size: 2022 VS 2035 (US$, Mn)
Figure 6. Global Outdoor Advertising Revenue, 2018-2035 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Outdoor Advertising Revenue in 2022
Figure 8. By Type - Global Outdoor Advertising Revenue Market Share, 2018-2035
Figure 9. By Application - Global Outdoor Advertising Revenue Market Share, 2018-2035
Figure 10. By Type - Global Outdoor Advertising Revenue, (US$, Mn), 2022 & 2035
Figure 11. By Type - Global Outdoor Advertising Revenue Market Share, 2018-2035
Figure 12. By Application - Global Outdoor Advertising Revenue, (US$, Mn), 2022 & 2035
Figure 13. By Application - Global Outdoor Advertising Revenue Market Share, 2018-2035
Figure 14. By Region - Global Outdoor Advertising Revenue Market Share, 2018-2035
Figure 15. By Country - North America Outdoor Advertising Revenue Market Share, 2018-2035
Figure 16. US Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 17. Canada Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 18. Mexico Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 19. By Country - Europe Outdoor Advertising Revenue Market Share, 2018-2035
Figure 20. Germany Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 21. France Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 22. U.K. Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 23. Italy Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 24. Russia Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 25. Nordic Countries Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 26. Benelux Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 27. By Region - Asia Outdoor Advertising Revenue Market Share, 2018-2035
Figure 28. China Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 29. Japan Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 30. South Korea Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 31. Southeast Asia Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 32. India Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 33. By Country - South America Outdoor Advertising Revenue Market Share, 2018-2035
Figure 34. Brazil Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 35. Argentina Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 36. By Country - Middle East & Africa Outdoor Advertising Revenue Market Share, 2018-2035
Figure 37. Turkey Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 38. Israel Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 39. Saudi Arabia Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 40. UAE Outdoor Advertising Revenue, (US$, Mn), 2018-2035
Figure 41. Clear Channel Outdoor Outdoor Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. JCDecaux Outdoor Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Lamar Advertising Outdoor Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Outfront Media Outdoor Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Stroer Media Outdoor Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
