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Global Outdoor Advertising Market Research Report 2023

Global Outdoor Advertising Market Research Report 2023

  • Category:ICT & Media
  • Published on : 12 December 2022
  • Pages :89
  • Formats:
  • Report Code:SMR-7507019
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Outdoor Advertising Market Size, Share 2022


Market Analysis and Insights: Global Outdoor Advertising Market

The global Outdoor Advertising market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Outdoor Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Outdoor Advertising market in terms of revenue.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Outdoor Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Outdoor Advertising market.

Global Outdoor Advertising Scope and Market Size

Market Analysis and Insights: Global Outdoor Advertising Market

Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations.

The global Outdoor Advertising market size is projected to reach US$ 43900 million by 2030, from US$ 33440 million in 2022, at a CAGR of 3.9% during 2023-2030.

The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Outdoor Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Outdoor Advertising market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Outdoor Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Outdoor Advertising market.

Global Outdoor Advertising Scope and Market Size

Outdoor Advertising market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Outdoor Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2030.

Segment by Type

Billboards

Transit Advertising

Street Furniture

Alternative Media

Segment by Application

Financial

Real Estate

Furniture

Other

By Region

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

By Company

Clear Channel Outdoor

JCDecaux

Lamar Advertising

Outfront Media

Stroer Media

The information for each competitor/Company Profile includes:

  • Company Overview
  • Business Strategy
  • Key Product Offerings
  • Financial Performance
  • Key Performance Indicators
  • Risk Analysis
  • Recent Development
  • Regional Presence
  • SWOT Analysis 

The content of the study subjects includes a total of 15 chapters:

Chapter 1, describes Outdoor Advertising product scope, market overview, market opportunities, market driving force, and market risks.

Chapter 2, profiles the top manufacturers of Outdoor Advertising, with price, sales, revenue, and global market share of Outdoor Advertising from 2019 to 2022.

Chapter 3, the Outdoor Advertising competitive situation, sales, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Outdoor Advertising breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2017 to 2028.

Chapters 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, and application, from 2017 to 2028.

Chapters 7, 8, 9, 10, and 11, to break the sales data at the country level, with sales, revenue, and market share for key countries in the world, from 2017 to 2022. and the Outdoor Advertising market forecast, by regions, type, and application, with sales and revenue, from 2023 to 2028.

Chapter 12, the key raw materials and key suppliers, and industry chain of Outdoor Advertising.

Chapter 13, 14, and 15, to describe Outdoor Advertising sales channel, distributors, customers, research findings and conclusion, appendix and data source.

Key Indicators Analysed:

  • Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2016-2027 & Sales with a thorough analysis of the market?s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
  • Global and Regional Market Analysis: The report includes Global & Regional market status and outlook 2016-2027. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
  • Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
  • Opportunities and Drivers: Identifying the Growing Demands and New Technology
  • Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Reasons to Purchase this Report:

  • Estimates 2022-2027 2021-2025 Outdoor Advertising Report on, Status and Forecast, by Players, Types and Applications market development trends with the recent trends and SWOT analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
  • Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 1-year analyst support, along with the data support in excel format.

Research Methodology:

The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

Report Attributes Report Details
Report Title Global Outdoor Advertising Market Research Report 2023
Historical Year 2018 to 2022 (Data from 2010 can be provided as per availability)
Base Year 2021
Forecast Year 2029
Number of Pages 89 Pages
Customization Available Yes, the report can be customized as per your need.

TABLE OF CONTENTS

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Outdoor Advertising Market Size Growth Rate by Type: 2017 VS 2022 VS 2030
1.2.2 Billboards
1.2.3 Transit Advertising
1.2.4 Street Furniture
1.2.5 Alternative Media
1.3 Market by Application
1.3.1 Global Outdoor Advertising Market Share by Application: 2017 VS 2022 VS 2030
1.3.2 Financial
1.3.3 Real Estate
1.3.4 Furniture
1.3.5 Other
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Outdoor Advertising Market Perspective (2017-2030)
2.2 Outdoor Advertising Growth Trends by Region
2.2.1 Outdoor Advertising Market Size by Region: 2017 VS 2022 VS 2030
2.2.2 Outdoor Advertising Historic Market Size by Region (2017-2023)
2.2.3 Outdoor Advertising Forecasted Market Size by Region (2023-2030)
2.3 Outdoor Advertising Market Dynamics
2.3.1 Outdoor Advertising Industry Trends
2.3.2 Outdoor Advertising Market Drivers
2.3.3 Outdoor Advertising Market Challenges
2.3.4 Outdoor Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Outdoor Advertising Players by Revenue
3.1.1 Global Top Outdoor Advertising Players by Revenue (2017-2023)
3.1.2 Global Outdoor Advertising Revenue Market Share by Players (2017-2023)
3.2 Global Outdoor Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Outdoor Advertising Revenue
3.4 Global Outdoor Advertising Market Concentration Ratio
3.4.1 Global Outdoor Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Outdoor Advertising Revenue in 2022
3.5 Outdoor Advertising Key Players Head office and Area Served
3.6 Key Players Outdoor Advertising Product Solution and Service
3.7 Date of Enter into Outdoor Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Outdoor Advertising Breakdown Data by Type
4.1 Global Outdoor Advertising Historic Market Size by Type (2017-2023)
4.2 Global Outdoor Advertising Forecasted Market Size by Type (2023-2030)
5 Outdoor Advertising Breakdown Data by Application
5.1 Global Outdoor Advertising Historic Market Size by Application (2017-2023)
5.2 Global Outdoor Advertising Forecasted Market Size by Application (2023-2030)
6 North America
6.1 North America Outdoor Advertising Market Size (2017-2030)
6.2 North America Outdoor Advertising Market Size by Country (2017-2023)
6.3 North America Outdoor Advertising Market Size by Country (2023-2030)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Outdoor Advertising Market Size (2017-2030)
7.2 Europe Outdoor Advertising Market Size by Country (2017-2023)
7.3 Europe Outdoor Advertising Market Size by Country (2023-2030)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Outdoor Advertising Market Size (2017-2030)
8.2 Asia-Pacific Outdoor Advertising Market Size by Country (2017-2023)
8.3 Asia-Pacific Outdoor Advertising Market Size by Country (2023-2030)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Outdoor Advertising Market Size (2017-2030)
9.2 Latin America Outdoor Advertising Market Size by Country (2017-2023)
9.3 Latin America Outdoor Advertising Market Size by Country (2023-2030)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Outdoor Advertising Market Size (2017-2030)
10.2 Middle East & Africa Outdoor Advertising Market Size by Country (2017-2023)
10.3 Middle East & Africa Outdoor Advertising Market Size by Country (2023-2030)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Clear Channel Outdoor
11.1.1 Clear Channel Outdoor Company Detail
11.1.2 Clear Channel Outdoor Business Overview
11.1.3 Clear Channel Outdoor Outdoor Advertising Introduction
11.1.4 Clear Channel Outdoor Revenue in Outdoor Advertising Business (2017-2023)
11.1.5 Clear Channel Outdoor Recent Development
11.2 JCDecaux
11.2.1 JCDecaux Company Detail
11.2.2 JCDecaux Business Overview
11.2.3 JCDecaux Outdoor Advertising Introduction
11.2.4 JCDecaux Revenue in Outdoor Advertising Business (2017-2023)
11.2.5 JCDecaux Recent Development
11.3 Lamar Advertising
11.3.1 Lamar Advertising Company Detail
11.3.2 Lamar Advertising Business Overview
11.3.3 Lamar Advertising Outdoor Advertising Introduction
11.3.4 Lamar Advertising Revenue in Outdoor Advertising Business (2017-2023)
11.3.5 Lamar Advertising Recent Development
11.4 Outfront Media
11.4.1 Outfront Media Company Detail
11.4.2 Outfront Media Business Overview
11.4.3 Outfront Media Outdoor Advertising Introduction
11.4.4 Outfront Media Revenue in Outdoor Advertising Business (2017-2023)
11.4.5 Outfront Media Recent Development
11.5 Stroer Media
11.5.1 Stroer Media Company Detail
11.5.2 Stroer Media Business Overview
11.5.3 Stroer Media Outdoor Advertising Introduction
11.5.4 Stroer Media Revenue in Outdoor Advertising Business (2017-2023)
11.5.5 Stroer Media Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

LIST OF TABLES & FIGURES

List of Tables
Table 1. Global Outdoor Advertising Market Size Growth Rate by Type (US$ Million): 2017 VS 2022 VS 2030
Table 2. Key Players of Billboards
Table 3. Key Players of Transit Advertising
Table 4. Key Players of Street Furniture
Table 5. Key Players of Alternative Media
Table 6. Global Outdoor Advertising Market Size Growth by Application (US$ Million): 2017 VS 2022 VS 2030
Table 7. Global Outdoor Advertising Market Size by Region (US$ Million): 2017 VS 2022 VS 2030
Table 8. Global Outdoor Advertising Market Size by Region (2017-2023) & (US$ Million)
Table 9. Global Outdoor Advertising Market Share by Region (2017-2023)
Table 10. Global Outdoor Advertising Forecasted Market Size by Region (2023-2030) & (US$ Million)
Table 11. Global Outdoor Advertising Market Share by Region (2023-2030)
Table 12. Outdoor Advertising Market Trends
Table 13. Outdoor Advertising Market Drivers
Table 14. Outdoor Advertising Market Challenges
Table 15. Outdoor Advertising Market Restraints
Table 16. Global Outdoor Advertising Revenue by Players (2017-2023) & (US$ Million)
Table 17. Global Outdoor Advertising Market Share by Players (2017-2023)
Table 18. Global Top Outdoor Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outdoor Advertising as of 2022)
Table 19. Ranking of Global Top Outdoor Advertising Companies by Revenue (US$ Million) in 2022
Table 20. Global 5 Largest Players Market Share by Outdoor Advertising Revenue (CR5 and HHI) & (2017-2023)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Outdoor Advertising Product Solution and Service
Table 23. Date of Enter into Outdoor Advertising Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Outdoor Advertising Market Size by Type (2017-2023) & (US$ Million)
Table 26. Global Outdoor Advertising Revenue Market Share by Type (2017-2023)
Table 27. Global Outdoor Advertising Forecasted Market Size by Type (2023-2030) & (US$ Million)
Table 28. Global Outdoor Advertising Revenue Market Share by Type (2023-2030)
Table 29. Global Outdoor Advertising Market Size by Application (2017-2023) & (US$ Million)
Table 30. Global Outdoor Advertising Revenue Market Share by Application (2017-2023)
Table 31. Global Outdoor Advertising Forecasted Market Size by Application (2023-2030) & (US$ Million)
Table 32. Global Outdoor Advertising Revenue Market Share by Application (2023-2030)
Table 33. North America Outdoor Advertising Market Size by Country (2017-2023) & (US$ Million)
Table 34. North America Outdoor Advertising Market Size by Country (2023-2030) & (US$ Million)
Table 35. Europe Outdoor Advertising Market Size by Country (2017-2023) & (US$ Million)
Table 36. Europe Outdoor Advertising Market Size by Country (2023-2030) & (US$ Million)
Table 37. Asia-Pacific Outdoor Advertising Market Size by Region (2017-2023) & (US$ Million)
Table 38. Asia-Pacific Outdoor Advertising Market Size by Region (2023-2030) & (US$ Million)
Table 39. Latin America Outdoor Advertising Market Size by Country (2017-2023) & (US$ Million)
Table 40. Latin America Outdoor Advertising Market Size by Country (2023-2030) & (US$ Million)
Table 41. Middle East & Africa Outdoor Advertising Market Size by Country (2017-2023) & (US$ Million)
Table 42. Middle East & Africa Outdoor Advertising Market Size by Country (2023-2030) & (US$ Million)
Table 43. Clear Channel Outdoor Company Detail
Table 44. Clear Channel Outdoor Business Overview
Table 45. Clear Channel Outdoor Outdoor Advertising Product
Table 46. Clear Channel Outdoor Revenue in Outdoor Advertising Business (2017-2023) & (US$ Million)
Table 47. Clear Channel Outdoor Recent Development
Table 48. JCDecaux Company Detail
Table 49. JCDecaux Business Overview
Table 50. JCDecaux Outdoor Advertising Product
Table 51. JCDecaux Revenue in Outdoor Advertising Business (2017-2023) & (US$ Million)
Table 52. JCDecaux Recent Development
Table 53. Lamar Advertising Company Detail
Table 54. Lamar Advertising Business Overview
Table 55. Lamar Advertising Outdoor Advertising Product
Table 56. Lamar Advertising Revenue in Outdoor Advertising Business (2017-2023) & (US$ Million)
Table 57. Lamar Advertising Recent Development
Table 58. Outfront Media Company Detail
Table 59. Outfront Media Business Overview
Table 60. Outfront Media Outdoor Advertising Product
Table 61. Outfront Media Revenue in Outdoor Advertising Business (2017-2023) & (US$ Million)
Table 62. Outfront Media Recent Development
Table 63. Stroer Media Company Detail
Table 64. Stroer Media Business Overview
Table 65. Stroer Media Outdoor Advertising Product
Table 66. Stroer Media Revenue in Outdoor Advertising Business (2017-2023) & (US$ Million)
Table 67. Stroer Media Recent Development
Table 68. Research Programs/Design for This Report
Table 69. Key Data Information from Secondary Sources
Table 70. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Outdoor Advertising Market Share by Type: 2022 VS 2030
Figure 2. Billboards Features
Figure 3. Transit Advertising Features
Figure 4. Street Furniture Features
Figure 5. Alternative Media Features
Figure 6. Global Outdoor Advertising Market Share by Application in 2022 & 2030
Figure 7. Financial Case Studies
Figure 8. Real Estate Case Studies
Figure 9. Furniture Case Studies
Figure 10. Other Case Studies
Figure 11. Outdoor Advertising Report Years Considered
Figure 12. Global Outdoor Advertising Market Size (US$ Million), Year-over-Year: 2017-2030
Figure 13. Global Outdoor Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2030
Figure 14. Global Outdoor Advertising Market Share by Region: 2022 VS 2030
Figure 15. Global Outdoor Advertising Market Share by Players in 2022
Figure 16. Global Top Outdoor Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outdoor Advertising as of 2022)
Figure 17. The Top 10 and 5 Players Market Share by Outdoor Advertising Revenue in 2022
Figure 18. North America Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 19. North America Outdoor Advertising Market Share by Country (2017-2030)
Figure 20. United States Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 21. Canada Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 22. Europe Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 23. Europe Outdoor Advertising Market Share by Country (2017-2030)
Figure 24. Germany Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 25. France Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 26. U.K. Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 27. Italy Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 28. Russia Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 29. Nordic Countries Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 30. Asia-Pacific Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 31. Asia-Pacific Outdoor Advertising Market Share by Region (2017-2030)
Figure 32. China Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 33. Japan Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 34. South Korea Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 35. Southeast Asia Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 36. India Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 37. Australia Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 38. Latin America Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 39. Latin America Outdoor Advertising Market Share by Country (2017-2030)
Figure 40. Mexico Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 41. Brazil Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 42. Middle East & Africa Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 43. Middle East & Africa Outdoor Advertising Market Share by Country (2017-2030)
Figure 44. Turkey Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 45. Saudi Arabia Outdoor Advertising Market Size YoY Growth (2017-2030) & (US$ Million)
Figure 46. Clear Channel Outdoor Revenue Growth Rate in Outdoor Advertising Business (2017-2023)
Figure 47. JCDecaux Revenue Growth Rate in Outdoor Advertising Business (2017-2023)
Figure 48. Lamar Advertising Revenue Growth Rate in Outdoor Advertising Business (2017-2023)
Figure 49. Outfront Media Revenue Growth Rate in Outdoor Advertising Business (2017-2023)
Figure 50. Stroer Media Revenue Growth Rate in Outdoor Advertising Business (2017-2023)
Figure 51. Bottom-up and Top-down Approaches for This Report
Figure 52. Data Triangulation
Figure 53. Key Executives Interviewed

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