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The Brazil Whey Protein Concentrate (WPC) market size was valued at US$ 287 million in 2024 and is projected to reach US$ 412 million by 2030, at a CAGR of 6.2% during the forecast period 2024-2030.
Whey Protein Concentrate (WPC) is a dairy product derived from whey, containing a high percentage of protein and used in nutritional supplements, food processing, and sports nutrition.
Brazil's WPC market is experiencing solid growth, driven by increasing health consciousness, growing sports nutrition sector, and expanding food processing industry. In 2023, sports nutrition products accounted for 45% of WPC consumption in Brazil, followed by functional foods at 30% and infant formula at 15%. The market saw a 10% increase in demand for high-protein WPC (80%+ protein content) in 2023, particularly for use in premium sports nutrition products. Use of WPC in general food fortification is growing at 7% annually. Key manufacturers are investing in advanced filtration technologies, with a 12% year-over-year increase in production capacity for specialized WPC formulations. The industry is also witnessing a trend towards clean label and organic WPC products, with a 15% rise in launches of WPC derived from grass-fed dairy sources. Brazil's growing dairy industry and increasing exports of value-added dairy products continue to drive WPC market growth, with an 8% increase in WPC production from domestic milk sources. The market is also benefiting from the expansion of the fitness industry and growing consumer awareness of protein's role in health and wellness.

This report contains market size and forecasts of Whey Protein Concentrate (WPC) in Brazil, including the following market information:
•    Brazil Whey Protein Concentrate (WPC) Market Revenue, 2019-2024, 2024-2030, ($ millions)
•    Brazil Whey Protein Concentrate (WPC) Market Sales, 2019-2024, 2024-2030,
•    Brazil Top five Whey Protein Concentrate (WPC) companies in 2023 (%)

Report Includes

This report presents an overview of Brazil market for Whey Protein Concentrate (WPC) , sales, revenue and price. Analyses of the Brazil market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report focuses on the Whey Protein Concentrate (WPC) sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the Brazil Whey Protein Concentrate (WPC) market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

•    Whey Protein Concentrate 35%
•    Whey Protein Concentrate 50%
•    Whey Protein Concentrate 65%
•    Whey Protein Concentrate 80%
•    Whey Protein Concentrate 100%

Segment by Applications

•    Foods & Beverages
•    Personal Care and Cosmetics
•    Infant Nutrition
•    Animal Feed
•    Others

Key Companies covered in this report:

•    Nestl