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Report Overview

The Global Hotel Email Marketing Software Market was valued at US$ 1.53 billion in 2024 and is projected to reach US$ 2.94 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 11.5% during the forecast period (2024-2030).

Hotel Email Marketing Software is service-based software that hotels use for email marketing. Email marketing has become an essential tool in the hospitality industry, allowing hotels to engage directly with guests and prospective customers. With the rise in digital marketing, hotels are leveraging sophisticated email marketing software to deliver personalized experiences, boost guest loyalty, and drive bookings.

This report provides a deep insight into the global Hotel Email Marketing Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Hotel Email Marketing Software Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Hotel Email Marketing Software market in any manner.

Engagement Rates on the Rise
Studies show that email open rates for the hospitality industry average around 22%, with click-through rates hovering near 2.5%. The effectiveness of personalized, segmented campaigns in this sector has raised open rates to over 29%, proving that tailored content is increasingly catching the attention of recipients. This is particularly impactful during holiday seasons, where targeted promotions can increase open rates by up to 40%.

Personalization is Key
Over 70% of hotel guests expect communications to be customized to their preferences and past interactions. Email marketing software with advanced segmentation and AI-driven personalization enables hotels to deliver relevant messages at the right time, significantly improving customer satisfaction and loyalty. In fact, personalized emails see a 5.7% higher conversion rate than generic broadcasts, highlighting the need for tailored content in boosting bookings.

Retention Through Loyalty Programs
Hotels leveraging email marketing software for loyalty program updates have reported increased engagement rates. Roughly 63% of travelers are more likely to open an email if it includes loyalty rewards or special member-only discounts. Loyalty-focused emails generate around 30% of overall hotel email revenue, emphasizing the importance of nurturing existing guests for long-term business growth.

Mobile Optimization Drives Interaction
With over 54% of hotel-related emails opened on mobile devices, optimizing content for smartphones is essential. Emails that are mobile-responsive lead to 15% higher click-through rates and 8% more conversions. This trend underscores the need for mobile-friendly designs, quick-loading visuals, and concise messaging to engage users effectively.

Automated Campaigns Enhance Efficiency
Automation is a game-changer in the hospitality industry, with nearly 60% of hotels using automated workflows to manage guest communication. Automated campaigns, such as booking confirmations, pre-arrival messages, and post-stay follow-ups, save valuable time and maintain consistency in guest interactions. Hotels using automation see a 17% increase in guest satisfaction scores due to timely, relevant communication.

Abandoned Booking Recovery Emails
On average, 75% of online hotel bookings are abandoned before completion. However, recovery emails sent through email marketing software recapture around 10-15% of these lost bookings. Recovery emails that are sent within the first hour of abandonment see the highest engagement, with a 20% higher chance of leading to a completed booking.

Event-Specific Campaigns Boost ROI
Hotels have seen a significant return on investment (ROI) with event-specific email campaigns, such as for weddings, conferences, or holiday getaways. Open rates for these targeted emails are about 15% higher than standard promotional campaigns. Additionally, hotels that use email marketing software to automate event follow-ups have a 23% increase in repeat bookings from past guests.

Survey and Feedback Engagement
Collecting guest feedback through post-stay surveys has become standard practice, with around 65% of hotels sending follow-up emails within two days of check-out. These emails have an average response rate of 30%, providing hotels with valuable insights to improve service quality and guest satisfaction. Integrated survey tools within email marketing software have been linked to a 12% rise in positive reviews on travel websites.

Global Hotel Email Marketing Software Market: Market Segmentation Analysis

Email marketing software is a powerful tool for hotels aiming to improve guest engagement, drive bookings, and enhance loyalty. As these statistics show, personalization, mobile optimization, automation, and timely communication are vital components of successful email campaigns in the hospitality sector.

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

• Revinate
• FormGet
• Remarkety
• SimplyCast
• For-Sight (Forth Communication)
• Digital Alchemy
• NAVIS
• APSIS
• TravelClick
• Cendyn
• Silverpop (IBM)
• Delivra
• MountLytics
• Including or Excluding key companies relevant to your analysis.

• Cloud Based
• On-Premises

• Luxury & High-End Hotels
• Mid-Range Hotels & Business Hotels
• Resorts Hotels
• Boutique Hotels
• Others

• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Hotel Email Marketing Software Market
• Overview of the regional outlook of the Hotel Email Marketing Software Market:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porters five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Customization of the Report
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Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Hotel Email Marketing Software Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.