TOP CATEGORY: Chemicals & Materials | Life Sciences | Banking & Finance | ICT Media
Download Report PDF Instantly
Report overview
The global "Server-Side Ad Insertion Market" was valued at US$ 2217.4 million in 2023 and is projected to reach US$ 7683.5 million by 2030, at a CAGR of 19.4% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The global key manufacturers of Server-Side Ad Insertion include Adobe Systems Incorporated, Anevia SAS, ARRIS International, Brightcove, Cisco Systems, DJC Media Group, Edgeware AB, Harmonic and Imagine Communications Corporation, etc. in 2023, the global top five players have a share approximately % in terms of revenue.
This report aims to provide a comprehensive presentation of the global market for Server-Side Ad Insertion, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Server-Side Ad Insertion. This report contains market size and forecasts of Server-Side Ad Insertion in global, including the following market information:
Server-Side Ad Insertion (SSAI), also known as Dynamic Ad Insertion (DAI), is a technology used to insert advertisements into video content at the server level rather than at the client level
SSAI boasts impressive ad completion rates, with some studies indicating figures as high as 96%. This is primarily due to the seamless integration of ads into the content stream, reducing buffering and user disruption.
Ads inserted server-side tend to have higher viewability scores, often exceeding 85%. This high visibility correlates with better engagement metrics, as users are less likely to skip ads that are smoothly integrated into the viewing experience.
Buffering times are significantly reduced with SSAI, leading to a more enjoyable viewing experience. Users report a 25% decrease in buffering issues, which directly translates to higher viewer retention rates.
SSAI is highly adaptable, supporting a wide range of devices and platforms, from mobile phones to smart TVs. Approximately 70% of SSAI impressions are served on connected TV (CTV) platforms, highlighting its importance in the OTT (Over-The-Top) landscape.
By blending ads with content, SSAI reduces the likelihood of ads being blocked. This method can bypass traditional ad blockers, resulting in a potential reach increase of 15-20% compared to client-side insertion.
Advanced targeting capabilities are a significant advantage of SSAI. Advertisers can leverage user data to deliver highly relevant ads, resulting in a 20% increase in ad effectiveness and higher conversion rates.
SSAI solutions are designed to handle high traffic volumes effortlessly. During peak times, SSAI platforms have demonstrated the ability to scale up and handle millions of concurrent viewers without compromising performance.
By controlling the ad delivery process, SSAI can significantly reduce the risk of ad fraud. Industry reports suggest a potential reduction in fraudulent activities by up to 50%, protecting advertisers' investments.
SSAI provides detailed analytics and reporting capabilities, offering insights into ad performance and user behavior. These metrics are crucial for optimizing ad strategies and improving ROI.
We surveyed the Server-Side Ad Insertion companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Chapter 1: Introduces the definition of Server-Side Ad Insertion, market overview.
Chapter 2: Global Server-Side Ad Insertion market size in revenue.
Chapter 3: Detailed analysis of Server-Side Ad Insertion company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Server-Side Ad Insertion in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
