Report overview
The global Real-time Bidding (RTB) Platform market was valued at US$ million in 2023 and is projected to reach US$ million by 2030, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2023, While China is to reach $ Million.
Publisher Platform Segment to Reach $ Million by 2030, with a % CAGR in next six years.
The global key manufacturers of Real-time Bidding (RTB) Platform include Ad Colony, Ads Compass, Imonomy, LiveIntent, Magnite, OutBrain, Smaato, Splicky and OpenX, etc. in 2023, the global top five players have a share approximately % in terms of revenue.
This report aims to provide a comprehensive presentation of the global market for Real-time Bidding (RTB) Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-time Bidding (RTB) Platform. This report contains market size and forecasts of Real-time Bidding (RTB) Platform in global, including the following market information:
Global Real-time Bidding (RTB) Platform Market Revenue, 2019-2024, 2025-2030, ($ millions)
Global top five companies in 2023 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Real-time Bidding (RTB) Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Real-time Bidding (RTB) Platform Market, by Type, 2019-2024, 2025-2030 ($ millions)
Global Real-time Bidding (RTB) Platform Market Segment Percentages, by Type, 2023 (%)
Publisher Platform
Advertiser Platform
Advertising Exchange Platform
Global Real-time Bidding (RTB) Platform Market, by Application, 2019-2024, 2025-2030 ($ millions)
Global Real-time Bidding (RTB) Platform Market Segment Percentages, by Application, 2023 (%)
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
Other
Global Real-time Bidding (RTB) Platform Market, By Region and Country, 2019-2024, 2025-2030 ($ Millions)
Global Real-time Bidding (RTB) Platform Market Segment Percentages, By Region and Country, 2023 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Real-time Bidding (RTB) Platform revenues in global market, 2019-2024 (estimated), ($ millions)
Key companies Real-time Bidding (RTB) Platform revenues share in global market, 2023 (%)
Further, the report presents profiles of competitors in the market, key players include:
Ad Colony
Ads Compass
Imonomy
LiveIntent
Magnite
OutBrain
Smaato
Splicky
OpenX
Xandr
Ad Pushup
GetGeoFencing
Outline of Major Chapters:
Chapter 1: Introduces the definition of Real-time Bidding (RTB) Platform, market overview.
Chapter 2: Global Real-time Bidding (RTB) Platform market size in revenue.
Chapter 3: Detailed analysis of Real-time Bidding (RTB) Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Real-time Bidding (RTB) Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
