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The global Hoodies market size is estimated to be $178.1 billion in 2023, and MAResearch analysts predict it will reach $247.5 billion by 2031, growing at a CAGR of 4.2% during the forecast period from 2023 to 2031.

The USA market for Global Hoodies market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The China market for Global Hoodies market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The Europe market for Global Hoodies market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

This report studies the Hoodies market, covering market size for segment by type (Women's, Men's, etc.), by application (Online Sales, Offline Sales, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Nike, Adidas, H&M, Zara, Puma, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

Hoodies have evolved from being just a casual wardrobe staple to becoming a significant fashion statement across various demographics. The hoodie market has seen substantial growth, driven by its widespread appeal and versatility.

Key Demographic Insights

• Age Groups:

  • Teens (13-19 years): This group represents approximately 35% of hoodie purchases. Hoodies are popular due to their association with youth culture and streetwear.
  • Young Adults (20-34 years): Around 40% of hoodie sales are attributed to this age group. They favor hoodies for their comfort and style, often opting for branded or designer variants.
  • Adults (35-50 years): Making up about 20% of the market, this demographic values hoodies for casual wear and the athleisure trend.
  • Seniors (50+ years): Comprising 5% of the market, seniors are gradually embracing hoodies, especially those designed for comfort and ease of wear.

• Gender:

  • Men: Representing 60% of the hoodie market, men typically prefer hoodies for their practicality and relaxed fit.
  • Women: Accounting for 40% of hoodie purchases, women often look for hoodies that combine style and comfort, with a growing interest in oversized and cropped styles.

Usage Patterns

• Casual Wear: Over 70% of hoodie wearers use them for casual, everyday wear.
• Exercise & Sports: Around 15% wear hoodies for sports and physical activities, appreciating their warmth and flexibility.
• Work-from-Home Attire: With the rise of remote work, approximately 10% of users wear hoodies as part of their home office attire.
• Fashion Statements: About 5% of consumers purchase high-end or designer hoodies to make a fashion statement.
• Design: Hoodies typically have a hood that can be pulled over the head for warmth and protection against the elements. The hood often includes a drawstring to adjust its fit.
• Material: They are commonly made from soft, thick fabrics like cotton, fleece, or a blend of materials that provide warmth and comfort.
• Features: Hoodies may have additional features such as:
  • Kangaroo pocket: A large pocket on the front that can be accessed from either side.
  • Zipper: Some hoodies have a full-length zipper down the front, while others are pullovers without a zipper.
  • Graphics and Logos: They often feature logos, graphics, or brand names, making them a popular item for casual and streetwear fashion.

Purchasing Behavior

• Frequency: On average, a typical consumer buys 2-3 hoodies per year.
• Price Sensitivity:
  • Budget Shoppers (under $50): 50% of hoodie buyers are budget-conscious.
  • Mid-range Shoppers ($50-$100): 35% fall into this category, looking for a balance of quality and price.
  • Premium Shoppers (over $100): 15% are willing to invest in high-end or designer hoodies.

Brand Preferences

• Top Brands: Nike, Adidas, and Champion are among the leading brands, preferred for their quality and style.
• Emerging Brands: Smaller and boutique brands are gaining traction, especially those that emphasize sustainable and ethical production.

Seasonal Trends

• Fall/Winter: Sales peak during these seasons, accounting for nearly 60% of annual hoodie purchases.
• Spring: Represents about 25% of hoodie sales, with lighter fabrics and pastel colors being popular.
• Summer: Although less common, 15% of sales occur in summer, driven by lightweight, breathable materials and cool evenings.

Hoodies continue to be a versatile and popular garment across various demographics and use cases. 

This report provides detailed historical analysis of global market for Hoodies from 2018-2023, and provides extensive market forecasts from 2024-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Hoodies market.

Leading Players of Hoodies including:

• Nike
• Adidas
• H&M
• Zara
• Puma
• Under Armour
• GAP
• Levi Strauss
• Ralph Lauren
• Tommy Hilfiger Group
• Champion (Hanesbrands)
• The North Face (VF Corporation)
• American Eagle Outfitters
• Urban Outfitters
• Forever 21
• ASOS
• Boohoo Group
• Abercrombie & Fitch
• Superdry
• Hollister
• Gildan
• Uniqlo
• Li-Ning

• Women's
• Men's
• Kids'

• Online Sales
• Offline Sales

• Direct Channel
• Distribution Channel

• North America (United States and Canada)
• Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)
• South America (Brazil, Mexico, and Argentina, etc.)
• Middle East & Africa (Turkey, UAE, Saudi Arabia, and South Africa, etc.)