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Report overview
The global Digital Gift Cards (eGift Cards) market was valued at US$ 1,128 billion in 2023 and is projected to reach US$ 3,252 billion by 2030, at a CAGR of 16.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
This report aims to provide a comprehensive presentation of the global market for Digital Gift Cards (eGift Cards), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Gift Cards (eGift Cards). This report contains market size and forecasts of Digital Gift Cards (eGift Cards) in global, including the following market information:
The global key manufacturers of Digital Gift Cards (eGift Cards) include Amazon, ITunes, Walmart, Google Play, Starbucks, Home Depot, Walgreens, Sephora and Lowes, etc. in 2023, the global top five players have a share approximately % in terms of revenue.
Digital gift cards have surged in popularity, transforming the landscape of gift-giving and consumer spending. This shift is driven by the convenience, versatility, and immediacy that digital gift cards offer.
Consumer Adoption: In the United States alone, over 70% of consumers reported purchasing at least one digital gift card in the past year. Millennials and Gen Z are particularly enthusiastic, with 84% of millennials and 78% of Gen Z consumers having bought digital gift cards .
Preferred Gift Option: Digital gift cards have become the preferred gift option for many, especially during the holiday season. In 2023, it was estimated that 60% of holiday shoppers planned to buy at least one digital gift card .
Redemption Rates: The redemption rate of digital gift cards is notably high, with 90% being redeemed within the first three months of purchase. This quick redemption reflects their convenience and the immediate value they provide to recipients .
Boosting Sales: Retailers see significant benefits from offering digital gift cards. On average, consumers who use a digital gift card spend 38% more than the card's value when making a purchase. This phenomenon, known as the "uplift effect," underscores the cards' potential to drive additional sales .
E-commerce Integration: Approximately 85% of online retailers offer digital gift cards, integrating them seamlessly into their e-commerce platforms. This integration is critical as it provides customers with a convenient way to gift and shop, enhancing the overall user experience .
Customization and Personalization: Modern digital gift cards often come with customization options, such as personalized messages, photos, and video greetings. Around 65% of consumers express a preference for personalized digital gift cards, indicating a trend towards more tailored and thoughtful gifting experiences .
Mobile Usage: Mobile phones play a crucial role in the usage of digital gift cards. Over 50% of digital gift cards are purchased, delivered, and redeemed via mobile devices. This trend highlights the importance of mobile-optimized platforms and apps for retailers .
Security Features: To combat fraud, many digital gift cards now come with advanced security features such as unique codes, two-factor authentication, and encryption. These measures have helped reduce the incidence of digital gift card fraud by 30% over the past two years .
Consumer Confidence: Enhanced security features have bolstered consumer confidence, with 72% of consumers indicating they feel secure when purchasing and using digital gift cards online .
The growth of digital gift cards reflects broader trends in consumer behavior towards convenience, personalization, and digital solutions. As technology continues to advance, digital gift cards are likely to become even more integral to retail strategies and consumer habits.
We surveyed the Digital Gift Cards (eGift Cards) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Digital Gift Cards (eGift Cards) Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Digital Gift Cards (eGift Cards) Market Segment Percentages, by Type, 2023 (%)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Digital Gift Cards (eGift Cards), market overview.
Chapter 2: Global Digital Gift Cards (eGift Cards) market size in revenue.
Chapter 3: Detailed analysis of Digital Gift Cards (eGift Cards) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Digital Gift Cards (eGift Cards) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
