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The global B2B Price Optimization and Management Software market was valued at US$ 488.8 million in 2022 and is projected to reach US$ 599.7 million by 2029, at a CAGR of 3.0% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
B2B price optimization and management (PO&M) software can help users to efficiently manage and optimize the price of its products and services. The software focus on the back-office price management, product management or providing sales intelligence in real-time to the sales representative. PO&M products are widely used by multiple industries, including travel and transportation, wholesale and distribution, energy, chemicals and petroleum, financial services and insurance, life sciences, high tech, manufacturing, telecommunications, food and beverage, and consumer packaged goods.
This report aims to provide a comprehensive presentation of the global market for B2B Price Optimization and Management Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding B2B Price Optimization and Management Software. This report contains market size and forecasts of B2B Price Optimization and Management Software in global, including the following market information:

• Global B2B Price Optimization and Management Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
• Global top five companies in 2022 (%)

Global B2B price optimization and management software main service providers include McKinsey, Price Edge, Pricefx, PROS, SPOSEA, Vendavo, Vistaar Technologies, Vistex, Zilliant, GK Software, Syncron, Prisync, Pricemoov, Apttus Conga, etc., totally accounting for about 90%. Americas is the largest market, with a share about 43%. As for the types of products, it can be divided into cloud based and on-premises. Cloud based is the largest segment, holding a share about 80%. In terms of application, it is widely used in large enterprises and SMEs. The most common application is large enterprises, with a share over 57%.
We has surveyed the B2B Price Optimization and Management Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global B2B Price Optimization and Management Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global B2B Price Optimization and Management Software Market Segment Percentages, by Type, 2022 (%)

• B2B Business Models
• B2C Business Models

Global B2B Price Optimization and Management Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global B2B Price Optimization and Management Software Market Segment Percentages, by Application, 2022 (%)

• FMCG
• Travel and Transportation
• Chemicals and Petroleum
• Financial Services and Insurance
• Life Sciences
• Manufacturing
• Others

Global B2B Price Optimization and Management Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global B2B Price Optimization and Management Software Market Segment Percentages, By Region and Country, 2022 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies B2B Price Optimization and Management Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies B2B Price Optimization and Management Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:

• Apttus
• Brennus Analytics
• Perfect Price
• Periscope By McKinsey
• Price Edge
• Price f(x)
• PROS
• SPOSEA
• Vendavo
• Vistaar Technologies
• Vistex
• Zilliant

Outline of Major Chapters:

• Chapter 1: Introduces the definition of B2B Price Optimization and Management Software, market overview.
• Chapter 2: Global B2B Price Optimization and Management Software market size in revenue.
• Chapter 3: Detailed analysis of B2B Price Optimization and Management Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
• Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
• Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
• Chapter 6: Sales of B2B Price Optimization and Management Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
• Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
• Chapter 8: The main points and conclusions of the report.