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The global Toys and Games market was valued at US$ 108790 million in 2022 and is projected to reach US$ 130140 million by 2029, at a CAGR of 2.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

Children?s toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.
This report aims to provide a comprehensive presentation of the global market for Toys and Games, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Toys and Games. This report contains market size and forecasts of Toys and Games in global, including the following market information:

• Global Toys and Games Market Revenue, 2018-2023, 2024-2032, ($ millions)
• Global Toys and Games Market Sales, 2018-2023, 2024-2032, (K Units)
• Global top five Toys and Games companies in 2022 (%)

The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Toys and Games manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Toys and Games Market, by Type, 2018-2023, 2024-2032 ($ Millions) & (K Units)
Global Toys and Games Market Segment Percentages, by Type, 2022 (%)

• Games and Puzzles
• Infant and Preschool
• Activity and Construction Toys
• Dolls and Action Figures
• Vehicle Toys and Ride-Ons
• Soft/Plush Toys
• Others

Global Toys and Games Market, by Application, 2018-2023, 2024-2032 ($ Millions) & (K Units)
Global Toys and Games Market Segment Percentages, by Application, 2022 (%)

• Specialty Stores
• Hypermarkets and Supermarkets
• Department Stores
• Online Retailers

Global Toys and Games Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions) & (K Units)
Global Toys and Games Market Segment Percentages, By Region and Country, 2022 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Toys and Games revenues in global market, 2018-2023 (Estimated), ($ millions)
• Key companies Toys and Games revenues share in global market, 2022 (%)
• Key companies Toys and Games sales in global market, 2018-2023 (Estimated), (K Units)
• Key companies Toys and Games sales share in global market, 2022 (%)

key players include:

• Hasbro
• Mattel
• The LEGO Group
• TOMY
• JAKKS Pacific
• MGA Entertainment
• Playmates Toys
• Vivid Imaginations

Outline of Major Chapters:
Chapter 1: Introduces the definition of Toys and Games, market overview.
Chapter 2: Global Toys and Games market size in revenue and volume.
Chapter 3: Detailed analysis of Toys and Games manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Toys and Games in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Toys and Games capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.