The global Influencer Marketing Platform market was valued at US$ 1686.1 million in 2023 and is projected to reach US$ 1838.6 million by 2030, at a CAGR of 1.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers. An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms. It was believed that social media platforms are the medium hub of influencer marketing and it does not count such companies. The report counts the income of influencer marketing platform operator.
This report aims to provide a comprehensive presentation of the global market for Influencer Marketing Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Influencer Marketing Platform. This report contains market size and forecasts of Influencer Marketing Platform in global, including the following market information:
- Global Influencer Marketing Platform Market Revenue, 2018-2023, 2024-2030, ($ millions)
- Global top five companies in 2023 (%)
Global key influencer marketing platform players include Quotient Technology Inc., Launchmetrics, AspireIQ etc. The top 3 companies hold a share about 17%. Asia-pacific is the largest market, with a share about 37%, followed by North America and Europe with the share about 36% and 17%. In terms of product, pay to use platform is the largest segment, with a share over 90%. And in terms of application, the largest application is physical product, followed by virtual product.
We surveyed the Influencer Marketing Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Influencer Marketing Platform Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Influencer Marketing Platform Market Segment Percentages, by Type, 2023 (%)
- Solution Platform
- Services Platform
Global Influencer Marketing Platform Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Influencer Marketing Platform Market Segment Percentages, by Application, 2023 (%)
- Search and Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics and Reporting
Global Influencer Marketing Platform Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Influencer Marketing Platform Market Segment Percentages, By Region and Country, 2023 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Influencer Marketing Platform revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Influencer Marketing Platform revenues share in global market, 2023 (%)
key players include:
- IZEA
- HYPR
- Traackr
- InfluencerDB
- Launchmetrics
- Julius
- Klear
- Upfluence
- AspireIQ
- Mavrck
- Onalytica
- Lumanu
- Lefty
- Linqia
- Social Beat
Outline of Major Chapters:
Chapter 1: Introduces the definition of Influencer Marketing Platform, market overview.
Chapter 2: Global Influencer Marketing Platform market size in revenue.
Chapter 3: Detailed analysis of Influencer Marketing Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Influencer Marketing Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
