Report overview
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
This report aims to provide a comprehensive presentation of the global market for Advertising Technology Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Technology Services. This report contains market size and forecasts of Advertising Technology Services in global, including the following market information:
Global Advertising Technology Services Market Revenue, 2018-2023, 2024-2035, ($ millions)
Global top five companies in 2022 (%)
The global Advertising Technology Services market was valued at US$ million in 2022 and is projected to reach US$ million by 2035, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
On-Premise Segment to Reach $ Million by 2035, with a % CAGR in next six years.
The global key manufacturers of Advertising Technology Services include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Advertising Technology Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Advertising Technology Services Market, by Type, 2018-2023, 2024-2035 ($ millions)
Global Advertising Technology Services Market Segment Percentages, by Type, 2022 (%)
On-Premise
Cloud-Based
Global Advertising Technology Services Market, by Application, 2018-2023, 2024-2035 ($ millions)
Global Advertising Technology Services Market Segment Percentages, by Application, 2022 (%)
Ads Setting
Data Analytics
Yield Management
Others
Global Advertising Technology Services Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions)
Global Advertising Technology Services Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Advertising Technology Services revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Advertising Technology Services revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve
Outline of Major Chapters:
Chapter 1: Introduces the definition of Advertising Technology Services, market overview.
Chapter 2: Global Advertising Technology Services market size in revenue.
Chapter 3: Detailed analysis of Advertising Technology Services company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Advertising Technology Services in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
