Report overview
Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
This report aims to provide a comprehensive presentation of the global market for Internet Ad Spending, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Ad Spending. This report contains market size and forecasts of Internet Ad Spending in global, including the following market information:
Global Internet Ad Spending Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Internet Ad Spending market was valued at US$ 298290 million in 2022 and is projected to reach US$ 629300 million by 2029, at a CAGR of 11.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Internet advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliateswho do independent promotional work for the advertiser.
We surveyed the Internet Ad Spending companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Internet Ad Spending Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Internet Ad Spending Market Segment Percentages, by Type, 2022 (%)
Website
Mobile App
E-mail
Others
Global Internet Ad Spending Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Internet Ad Spending Market Segment Percentages, by Application, 2022 (%)
Retail
Automobile
Financial Services
Telecom
Electronics
Travel
Media and Entertainment
Healthcare
Global Internet Ad Spending Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Internet Ad Spending Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Internet Ad Spending revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Internet Ad Spending revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Facebook
Google
LinkedIn
Twitter
BCC
Deutsche Telekom
IAC
Pinterest
Tumblr
Outline of Major Chapters:
Chapter 1: Introduces the definition of Internet Ad Spending, market overview.
Chapter 2: Global Internet Ad Spending market size in revenue.
Chapter 3: Detailed analysis of Internet Ad Spending company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Internet Ad Spending in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
