Report overview
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
This report aims to provide a comprehensive presentation of the global market for Online Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Advertising. This report contains market size and forecasts of Online Advertising in global, including the following market information:
Global Online Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Online Advertising market was valued at US$ 235310 million in 2022 and is projected to reach US$ 847930 million by 2029, at a CAGR of 20.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
We surveyed the Online Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Online Advertising Market, by Format, 2018-2023, 2024-2029 ($ millions)
Global Online Advertising Market Segment Percentages, by Format, 2022 (%)
Social Media
Search Engine
Video
Email
Others
Global Online Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Online Advertising Market Segment Percentages, by Application, 2022 (%)
Automotive
BFSI
Education
Healthcare
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Others
Global Online Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Online Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Online Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Online Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Amazon
Aol
Baidu
Facebook
Google
IAC
Linkedin
Microsoft
Twitter
Yahoo
Outline of Major Chapters:
Chapter 1: Introduces the definition of Online Advertising, market overview.
Chapter 2: Global Online Advertising market size in revenue.
Chapter 3: Detailed analysis of Online Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by format, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Online Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
