Report overview
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
This report aims to provide a comprehensive presentation of the global market for Context Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Context Advertising. This report contains market size and forecasts of Context Advertising in global, including the following market information:
Global Context Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Context Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The market for the consumer goods, retail, and restaurants industry is expected to register the highest growth rate during the forecast period. The growth of this market can be attributed to the wide use of digital advertising in the consumer goods, retail, and restaurants industry. In addition, digital marketing is used in the consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and for loyalty marketing. In addition, rising purchasing power of consumers is driving the growth of the market.
We surveyed the Context Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Context Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Context Advertising Market Segment Percentages, by Type, 2022 (%)
Activity-based Advertising
Location-based Advertising
Others
Global Context Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Context Advertising Market Segment Percentages, by Application, 2022 (%)
Consumer Goods, Retail, and Restaurants
Telecom and IT
Banking, Financial Services, and Insurance (BFSI)
Media and Entertainment
Travel, Transportation, and Automobile
Healthcare
Academia and Government
Others
Global Context Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Context Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Context Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Context Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Act-on Software
Adobe Systems
Amazon.com
Amobee (Subsidiary of Singapore Telecommunications)
AOL
Facebook
Flurry (Yahoo's Developer Network)
Flytxt
Google
IAC
Infolinks
Inmobi
Marketo
Media.net (Acquired by Beijing Miteno Communication Technology)
Microsoft
Millennial Media
Sap
Simplycast
Twitter
Yahoo
Outline of Major Chapters:
Chapter 1: Introduces the definition of Context Advertising, market overview.
Chapter 2: Global Context Advertising market size in revenue.
Chapter 3: Detailed analysis of Context Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Context Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
