Report overview
Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.
This report aims to provide a comprehensive presentation of the global market for Programmatic Marketing & Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Marketing & Advertising. This report contains market size and forecasts of Programmatic Marketing & Advertising in global, including the following market information:
Global Programmatic Marketing & Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic Marketing & Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Programmatic Marketing & Advertising include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Programmatic Marketing & Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic Marketing & Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Marketing & Advertising Market Segment Percentages, by Type, 2022 (%)
Cloud based
On Premise
Global Programmatic Marketing & Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Marketing & Advertising Market Segment Percentages, by Application, 2022 (%)
Retail
Recreation
Banking
Transportation
Other
Global Programmatic Marketing & Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic Marketing & Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic Marketing & Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Programmatic Marketing & Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Outline of Major Chapters:
Chapter 1: Introduces the definition of Programmatic Marketing & Advertising, market overview.
Chapter 2: Global Programmatic Marketing & Advertising market size in revenue.
Chapter 3: Detailed analysis of Programmatic Marketing & Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Programmatic Marketing & Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
