Report overview
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.
This report aims to provide a comprehensive presentation of the global market for AB Testing Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AB Testing Tools. This report contains market size and forecasts of AB Testing Tools in global, including the following market information:
Global AB Testing Tools Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global AB Testing Tools market was valued at US$ 716.8 million in 2022 and is projected to reach US$ 1453.1 million by 2029, at a CAGR of 10.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.
We surveyed the AB Testing Tools companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global AB Testing Tools Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global AB Testing Tools Market Segment Percentages, by Type, 2022 (%)
Web Based
Mobile Based
Full Stack
Global AB Testing Tools Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global AB Testing Tools Market Segment Percentages, by Application, 2022 (%)
Large Enterprises
SMEs
Global AB Testing Tools Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global AB Testing Tools Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies AB Testing Tools revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies AB Testing Tools revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Outline of Major Chapters:
Chapter 1: Introduces the definition of AB Testing Tools, market overview.
Chapter 2: Global AB Testing Tools market size in revenue.
Chapter 3: Detailed analysis of AB Testing Tools company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of AB Testing Tools in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
