Report overview
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.
This report aims to provide a comprehensive presentation of the global market for Public Relations (PR) Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Public Relations (PR) Tools. This report contains market size and forecasts of Public Relations (PR) Tools in global, including the following market information:
Global Public Relations (PR) Tools Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Public Relations (PR) Tools market was valued at US$ 4160.8 million in 2022 and is projected to reach US$ 8182.9 million by 2029, at a CAGR of 10.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.
The United States is the largest market with about 35%, followed by Europe with about 30%.
We surveyed the Public Relations (PR) Tools companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Public Relations (PR) Tools Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Public Relations (PR) Tools Market Segment Percentages, by Type, 2022 (%)
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Global Public Relations (PR) Tools Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Public Relations (PR) Tools Market Segment Percentages, by Application, 2022 (%)
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Global Public Relations (PR) Tools Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Public Relations (PR) Tools Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Public Relations (PR) Tools revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Public Relations (PR) Tools revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Outline of Major Chapters:
Chapter 1: Introduces the definition of Public Relations (PR) Tools, market overview.
Chapter 2: Global Public Relations (PR) Tools market size in revenue.
Chapter 3: Detailed analysis of Public Relations (PR) Tools company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Public Relations (PR) Tools in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
