Market Analysis and Insights: Global Social Media Advertising Market
Social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
The global Social Media Advertising market size is projected to reach US$ 263460 million by 2030, from US$ 100860 million in 2022, at a CAGR of 14.4% during 2023-2030.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Social Media Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Social Media Advertising market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Social Media Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Social Media Advertising market.
Global Social Media Advertising Scope and Market Size
Social Media Advertising market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Social Media Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2018-2030.
Segment by Type
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Segment by Application
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora