Market Analysis and Insights: Global Contextual Advertising Market
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The global Contextual Advertising market size is projected to reach US$ 267680 million by 2030, from US$ 127730 million in 2022, at a CAGR of 10.7% during 2023-2030.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Contextual Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Contextual Advertising market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Contextual Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Contextual Advertising market.
Global Contextual Advertising Scope and Market Size
Contextual Advertising market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Contextual Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2018-2030.
Segment by Type
Activity-based Advertising
Location-based Advertising
Others
Segment by Application
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
