Report overview
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches consumers while they are outside their homes.Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).?
This report contains market size and forecasts of Out-of-home Advertising in Global, including the following market information:
Global Out-of-home Advertising Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Out-of-home Advertising market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Transit Advertising Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Out-of-home Advertising include JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media, Stroer Media and Times OOH Media, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Out-of-home Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Out-of-home Advertising Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Out-of-home Advertising Market Segment Percentages, by Type, 2021 (%)
Transit Advertising
Billboard
Street Furniture Advertising
Others
Global Out-of-home Advertising Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Out-of-home Advertising Market Segment Percentages, by Application, 2021 (%)
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
Global Out-of-home Advertising Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Out-of-home Advertising Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Out-of-home Advertising revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Out-of-home Advertising revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
JCDecaux
Clear Channel Outdoor
Focus Media
Lamar Advertising
Global (Exterion Media)
oOh! Media
Outfront Media
Stroer Media
Times OOH Media
Primedia Outdoor
APG | SGA
Adams Outdoor Advertising
Fairway Outdoor Advertising
Lightbox OOH Video Network
AllOver Media
BroadSign International
QMS Media
EPAMEDIA
Bell Media
AirMedia
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
