Report overview
Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire appropriate customers for a given 'pre-defined' offer. The dynamic 'just-in-time' decision making behind a real-time offer aims to exploit a given customer interaction defined by web-site clicks or verbal contact centre conversation.
This report contains market size and forecasts of Real-Time Marketing Software in Global, including the following market information:
Global Real-Time Marketing Software Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Real-Time Marketing Software market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Cloud-Based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Real-Time Marketing Software include IBM, Oracle, Pegasystems, SAP SE, Salesforce.com, Darwin Pricing, Pega and Pinpoint Systems, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Real-Time Marketing Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Real-Time Marketing Software Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Real-Time Marketing Software Market Segment Percentages, by Type, 2021 (%)
Cloud-Based
On-premises
Global Real-Time Marketing Software Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Real-Time Marketing Software Market Segment Percentages, by Application, 2021 (%)
BFSI
IT and Telecom
Healthcare
Retail
Media and Entertainment
Manufacturing
Others
Global Real-Time Marketing Software Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Real-Time Marketing Software Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Real-Time Marketing Software revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Real-Time Marketing Software revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
IBM
Oracle
Pegasystems
SAP SE
Salesforce.com
Darwin Pricing
Pega
Pinpoint Systems
