Report overview
Marketing software and solutions are software tools used by various enterprises to track the performance of marketing initiatives. Marketing software and solution ?enables marketing managers to evaluate the their marketing initiatives by measuring performance using important business metrics such as return on investment (ROI), marketing attribution, and overall marketing effectiveness.
This report contains market size and forecasts of Marketing Software and Solution in Global, including the following market information:
Global Marketing Software and Solution Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Marketing Software and Solution market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
On Premises Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Marketing Software and Solution include IBM Corporation, Adobe Systems, Accenture PLC, Oracle Corporation, SAS Institute, Harte-Hanks and Pega-Systems, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Marketing Software and Solution companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Software and Solution Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Marketing Software and Solution Market Segment Percentages, by Type, 2021 (%)
On Premises
Cloud Based
Global Marketing Software and Solution Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Marketing Software and Solution Market Segment Percentages, by Application, 2021 (%)
Social Media Marketing
E-mail Marketing
SEO Marketing
PPC Marketing
Others
Global Marketing Software and Solution Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Marketing Software and Solution Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Software and Solution revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Marketing Software and Solution revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
IBM Corporation
Adobe Systems
Accenture PLC
Oracle Corporation
SAS Institute
Harte-Hanks
Pega-Systems
