Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among Others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key Enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
This report contains market size and forecasts of Loyalty Management Software in Global, including the following market information:
- Global Loyalty Management Software Market Revenue, 2017-2022, 2023-2028, ($ millions)
- Global top five companies in 2021 (%)
The global Loyalty Management Software market was valued at 3894.6 million in 2021 and is projected to reach US$ 9079 million by 2028, at a CAGR of 12.9% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Customer Loyalty Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Loyalty Management Software include Alliance Data Systems Corporation, Oracle, IBM, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty and Brierley+Partners, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Loyalty Management Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Loyalty Management Software Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Loyalty Management Software Market Segment Percentages, by Type, 2021 (%)
- Customer Loyalty
- Employee Retention
- Channel Loyalty
Global Loyalty Management Software Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Loyalty Management Software Market Segment Percentages, by Application, 2021 (%)
- BFSI
- Travel & Hospitality
- Consumer Goods & Retail
- Others
Global Loyalty Management Software Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Loyalty Management Software Market Segment Percentages, By Region and Country, 2021 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Loyalty Management Software revenues in global market, 2017-2022 (estimated), ($ millions)
- Key companies Loyalty Management Software revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Alliance Data Systems Corporation
- Oracle
- IBM
- Aimia Inc
- SAP SE
- Maritz Holdings Inc.
- Fidelity Information Services
- Bond Brand Loyalty
- Brierley+Partners
- ICF International
- Kobie Marketing
- Tibco Software
- Comarch
