Report overview
It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
This report contains market size and forecasts of Programmatic Advertising Platform in Global, including the following market information:
Global Programmatic Advertising Platform Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Programmatic Advertising Platform market was valued at 5998 million in 2021 and is projected to reach US$ 13820 million by 2028, at a CAGR of 12.7% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Desktop Display Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Programmatic Advertising Platform include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc. and Rocket Fuel Inc., etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Programmatic Advertising Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic Advertising Platform Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Programmatic Advertising Platform Market Segment Percentages, by Type, 2021 (%)
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Global Programmatic Advertising Platform Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Programmatic Advertising Platform Market Segment Percentages, by Application, 2021 (%)
Governance
Commerical
Others
Global Programmatic Advertising Platform Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Programmatic Advertising Platform Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic Advertising Platform revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Programmatic Advertising Platform revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.
