Tag management software is designed to help manage the lifecycle of e-marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to collect and share of data between a website and the third-party technologies it uses.
This report contains market size and forecasts of Tag Management Software in Global, including the following market information:
Global Tag Management Software Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Tag Management Software market was valued at 730.9 million in 2021 and is projected to reach US$ 1172.6 million by 2028, at a CAGR of 7.0% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
On-Premises Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Tag Management Software include Tealium, Google, Adobe, Ensighten, Oracle, Signal, IBM, ObservePoint and Commanders Act, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the Tag Management Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Tag Management Software Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Tag Management Software Market Segment Percentages, by Type, 2021 (%)
Global Tag Management Software Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Tag Management Software Market Segment Percentages, by Application, 2021 (%)
Global Tag Management Software Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Tag Management Software Market Segment Percentages, By Region and Country, 2021 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Tag Management Software revenues in global market, 2017-2022 (estimated), ($ millions)
- Key companies Tag Management Software revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Tealium
- Google
- Adobe
- Ensighten
- Oracle
- Signal
- IBM
- ObservePoint
- Commanders Act
- Piwik PRO
- Qubit
- Mezzobit
- Hub'Scan
