Report overview
A/B testing is an emerging approach to web page optimization that can be used to increase page metrics such as conversion rate registration rates. The AB test is essentially a separate inter-group experiment. The technical cost and resource cost of the previous AB test are relatively high. However, with the emergence of a series of professional visual experiment tools, the AB test has become a common method for website optimization.
This report contains market size and forecasts of A/B Testing Tools in Global, including the following market information:
Global A/B Testing Tools Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global A/B Testing Tools market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Multivariate Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of A/B Testing Tools include AB Tasty, Adobe, BounceX, Bound, Campaigner, ClickTale, Convert Experiences, Dynamic Yield and Evergage, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
We surveyed the A/B Testing Tools companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global A/B Testing Tools Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global A/B Testing Tools Market Segment Percentages, by Type, 2021 (%)
Multivariate
Univariate
Global A/B Testing Tools Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global A/B Testing Tools Market Segment Percentages, by Application, 2021 (%)
SME (Small and Medium Enterprises)
Large Enterprise
Global A/B Testing Tools Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global A/B Testing Tools Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies A/B Testing Tools revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies A/B Testing Tools revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
AB Tasty
Adobe
BounceX
Bound
Campaigner
ClickTale
Convert Experiences
Dynamic Yield
Evergage
Google
Instapage
Kameleoon
Leadpages
Leanplum
Monetate
Optimizely
Oracle
Persado
Qubit
SiteSpect
Unbounce
VWO
Webtrends Optimize
Zarget
