Chapter 1 Advertising Market Overview
1.1 Advertising Definition
1.2 Global Advertising Market Size Status and Outlook (2016-2030)
1.3 Global Advertising Market Size Comparison by Region (2016-2030)
1.4 Global Advertising Market Size Comparison by Type (2016-2030)
1.5 Global Advertising Market Size Comparison by Application (2016-2030)
1.6 Global Advertising Market Size Comparison by Sales Channel (2016-2030)
1.7 Advertising Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Advertising Market Segment Analysis by Player
2.1 Global Advertising Sales and Market Share by Player (2019-2021)
2.2 Global Advertising Revenue and Market Share by Player (2019-2021)
2.3 Global Advertising Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Advertising Market Segment Analysis by Type
3.1 Global Advertising Market by Type
3.1.1 TV Advertising
3.1.2 Newspaper & Magazine Advertising
3.1.3 Outdoor Advertising
3.1.4 Radio Advertising
3.1.5 Internet Advertising
3.2 Global Advertising Sales and Market Share by Type (2016-2021)
3.3 Global Advertising Revenue and Market Share by Type (2016-2021)
3.4 Global Advertising Average Price by Type (2016-2021)
3.5 Leading Players of Advertising by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Advertising Market Segment Analysis by Application
4.1 Global Advertising Market by Application
4.1.1 Food & Beverage
4.1.2 Vehicles
4.1.3 Health and Medical
4.1.4 Commercial and Personal Services
4.1.5 Consumer Goods
4.2 Global Advertising Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Advertising by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Advertising Market Segment Analysis by Sales Channel
5.1 Global Advertising Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Advertising Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Advertising by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Advertising Market Segment Analysis by Region
6.1 Global Advertising Market Size and CAGR by Region (2016-2030)
6.2 Global Advertising Sales and Market Share by Region (2016-2021)
6.3 Global Advertising Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Advertising Market Share by Type
6.4.3 North America Advertising Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Advertising Market Share by Type
6.5.3 Europe Advertising Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Advertising Market Share by Type
6.6.3 Asia-Pacific Advertising Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Advertising Market Share by Type
6.7.3 South America Advertising Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Advertising Market Share by Type
6.8.3 Middle East & Africa Advertising Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Advertising Players
7.1 Alibaba
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Alphabet
7.3 Amazon
7.4 Aol (Verizon Communications)
7.5 AVIC Culture
7.6 Baidu
7.7 Beijing Bashi Media
7.8 Chengdu B-ray Media
7.9 China Television Media
7.10 Communication Group
7.11 Dahe Group
7.12 Dentsu
7.13 Facebook
7.14 Focus Media Group
7.15 Guangdong?Advertising?Group
7.16 Havas
7.17 Hunan TV and Broadcast Intermediary
7.18 IAC
7.19 IPG
7.20 Microsoft
7.21 Omnicom
7.22 Pandora
7.23 Publicis Groupe
7.24 Shanghai Xinhua Media
7.25 Spearhead Integrated Marketing
7.26 Tencent
7.27 Twitter
7.28 WPP
7.29 Yahoo! Inc
7.30 Yinlimedia
Chapter 8 Upstream and Downstream Analysis of Advertising
8.1 Industrial Chain of Advertising
8.2 Upstream of Advertising
8.3 Downstream of Advertising
Chapter 9 Development Trend of Advertising (2022-2030)
9.1 Global Advertising Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Advertising Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Advertising Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Advertising Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Advertising Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
