1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 Market by Application
1.3.1 Global Programmatic Advertising Platform Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Advertising Platform Market Perspective (2017-2028)
2.2 Programmatic Advertising Platform Growth Trends by Region
2.2.1 Programmatic Advertising Platform Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Programmatic Advertising Platform Historic Market Size by Region (2017-2022)
2.2.3 Programmatic Advertising Platform Forecasted Market Size by Region (2023-2028)
2.3 Programmatic Advertising Platform Market Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform Market Drivers
2.3.3 Programmatic Advertising Platform Market Challenges
2.3.4 Programmatic Advertising Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2017-2022)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2017-2022)
3.2 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
3.4 Global Programmatic Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2021
3.5 Programmatic Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2017-2022)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2023-2028)
5 Programmatic Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Advertising Platform Historic Market Size by Application (2017-2022)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Programmatic Advertising Platform Market Size (2017-2028)
6.2 North America Programmatic Advertising Platform Market Size by Type
6.2.1 North America Programmatic Advertising Platform Market Size by Type (2017-2022)
6.2.2 North America Programmatic Advertising Platform Market Size by Type (2023-2028)
6.2.3 North America Programmatic Advertising Platform Market Share by Type (2017-2028)
6.3 North America Programmatic Advertising Platform Market Size by Application
6.3.1 North America Programmatic Advertising Platform Market Size by Application (2017-2022)
6.3.2 North America Programmatic Advertising Platform Market Size by Application (2023-2028)
6.3.3 North America Programmatic Advertising Platform Market Share by Application (2017-2028)
6.4 North America Programmatic Advertising Platform Market Size by Country
6.4.1 North America Programmatic Advertising Platform Market Size by Country (2017-2022)
6.4.2 North America Programmatic Advertising Platform Market Size by Country (2023-2028)
6.4.3 U.S.
6.4.4 Canada
7 Europe
7.1 Europe Programmatic Advertising Platform Market Size (2017-2028)
7.2 Europe Programmatic Advertising Platform Market Size by Type
7.2.1 Europe Programmatic Advertising Platform Market Size by Type (2017-2022)
7.2.2 Europe Programmatic Advertising Platform Market Size by Type (2023-2028)
7.2.3 Europe Programmatic Advertising Platform Market Share by Type (2017-2028)
7.3 Europe Programmatic Advertising Platform Market Size by Application
7.3.1 Europe Programmatic Advertising Platform Market Size by Application (2017-2022)
7.3.2 Europe Programmatic Advertising Platform Market Size by Application (2023-2028)
7.3.3 Europe Programmatic Advertising Platform Market Share by Application (2017-2028)
7.4 Europe Programmatic Advertising Platform Market Size by Country
7.4.1 Europe Programmatic Advertising Platform Market Size by Country (2017-2022)
7.4.2 Europe Programmatic Advertising Platform Market Size by Country (2023-2028)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Advertising Platform Market Size (2017-2028)
8.2 Asia-Pacific Programmatic Advertising Platform Market Size by Type
8.2.1 Asia-Pacific Programmatic Advertising Platform Market Size by Type (2017-2022)
8.2.2 Asia-Pacific Programmatic Advertising Platform Market Size by Type (2023-2028)
8.2.3 Asia-Pacific Programmatic Advertising Platform Market Share by Type (2017-2028)
8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Application
8.3.1 Asia-Pacific Programmatic Advertising Platform Market Size by Application (2017-2022)
8.3.2 Asia-Pacific Programmatic Advertising Platform Market Size by Application (2023-2028)
8.3.3 Asia-Pacific Programmatic Advertising Platform Market Share by Application (2017-2028)
8.4 Asia-Pacific Programmatic Advertising Platform Market Size by Region
8.4.1 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2017-2022)
8.4.2 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2023-2028)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Programmatic Advertising Platform Market Size (2017-2028)
9.2 Latin America Programmatic Advertising Platform Market Size by Type
9.2.1 Latin America Programmatic Advertising Platform Market Size by Type (2017-2022)
9.2.2 Latin America Programmatic Advertising Platform Market Size by Type (2023-2028)
9.2.3 Latin America Programmatic Advertising Platform Market Share by Type (2017-2028)
9.3 Latin America Programmatic Advertising Platform Market Size by Application
9.3.1 Latin America Programmatic Advertising Platform Market Size by Application (2017-2022)
9.3.2 Latin America Programmatic Advertising Platform Market Size by Application (2023-2028)
9.3.3 Latin America Programmatic Advertising Platform Market Share by Application (2017-2028)
9.4 Latin America Programmatic Advertising Platform Market Size by Country
9.4.1 Latin America Programmatic Advertising Platform Market Size by Country (2017-2022)
9.4.2 Latin America Programmatic Advertising Platform Market Size by Country (2023-2028)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Advertising Platform Market Size (2017-2028)
10.2 Middle East & Africa Programmatic Advertising Platform Market Size by Type
10.2.1 Middle East & Africa Programmatic Advertising Platform Market Size by Type (2017-2022)
10.2.2 Middle East & Africa Programmatic Advertising Platform Market Size by Type (2023-2028)
10.2.3 Middle East & Africa Programmatic Advertising Platform Market Share by Type (2017-2028)
10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Application
10.3.1 Middle East & Africa Programmatic Advertising Platform Market Size by Application (2017-2022)
10.3.2 Middle East & Africa Programmatic Advertising Platform Market Size by Application (2023-2028)
10.3.3 Middle East & Africa Programmatic Advertising Platform Market Share by Application (2017-2028)
10.4 Middle East & Africa Programmatic Advertising Platform Market Size by Country
10.4.1 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2017-2022)
10.4.2 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2023-2028)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Details
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.1.5 AppNexus Inc. Recent Developments
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2017-2022)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Developments
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Details
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.3.5 Yahoo! Inc. Recent Developments
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Details
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.4.5 DataXu Inc. Recent Developments
11.5 Adroll.com
11.5.1 Adroll.com Company Details
11.5.2 Adroll.com Business Overview
11.5.3 Adroll.com Programmatic Advertising Platform Introduction
11.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2017-2022)
11.5.5 Adroll.com Recent Developments
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Details
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2017-2022)
11.6.5 Google Inc. (Doubleclick) Recent Developments
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Details
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2017-2022)
11.7.5 Adobe Systems Incorporated Recent Developments
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Details
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.8.5 Rubicon Project Inc. Recent Developments
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Details
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.9.5 Rocket Fuel Inc. Recent Developments
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Details
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.10.5 MediaMath Inc. Recent Developments
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Details
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2017-2022)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Developments
11.12 Between Digital
11.12.1 Between Digital Company Details
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2017-2022)
11.12.5 Between Digital Recent Developments
11.13 Fluct
11.13.1 Fluct Company Details
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2017-2022)
11.13.5 Fluct Recent Developments
11.14 Adform
11.14.1 Adform Company Details
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2017-2022)
11.14.5 Adform Recent Developments
11.15 The Trade Desk
11.15.1 The Trade Desk Company Details
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2017-2022)
11.15.5 The Trade Desk Recent Developments
11.16 Turn Inc.
11.16.1 Turn Inc. Company Details
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.16.5 Turn Inc. Recent Developments
11.17 Beeswax
11.17.1 Beeswax Company Details
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2017-2022)
11.17.5 Beeswax Recent Developments
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Details
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.18.5 Connexity, Inc. Recent Developments
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Details
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.19.5 Centro, Inc. Recent Developments
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Details
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2017-2022)
11.20.5 RadiumOne, Inc. Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer
